Priyaanka Arora

3 Second Video Views counts the number of times your video ad was played for 3 seconds or more. It does not usually include replays that take place before a video has been viewed for at least 3 seconds.

Account Balance is the net difference between all credits and all debits recorded in a specific account on a company's general ledger. When credits exceed debits, the account carries a net credit balance. When debits exceed credits, it carries a net debit balance. Tracking account balances supports financial statement preparation, tax compliance, and business trend analysis.

Account Impressions counts the total number of times posts or ads from an account have been viewed by social media users, including multiple views from the same user.

Account Reach is the total number of unique accounts that have viewed posts or ads published by a business account on social media. Repeat views are not counted — each account is counted once, regardless of how many times that account views the content.

Activation Rate helps companies determine how quickly and effectively their new users are achieving perceived value. It measures the number of new users that have performed a predetermined “key action” within a set period of time, where the key action is assumed or known to deliver initial customer value.

ACV Growth Rate measures the percentage change in Average Contract Value over a specified period, serving as a critical indicator of your company's ability to extract increasing value from customer relationships. This metric reveals whether you're successfully moving upmarket, improving your value proposition, or effectively implementing pricing strategies. Unlike simple revenue growth, ACV Growth Rate isolates the per-customer value expansion, making it essential for understanding unit economics improvements and market positioning evolution.

Ad Cost per Goal Conversion is the amount of money spent on an ad that leads to a goal conversion. It is used to measure the investment in a single advertisement required to achieve a set goal.

Ad Frequency is the average number of times your ad is displayed to a unique user. It is calculated by dividing your ad's impressions by its reach. This metric helps you understand how often your target audience sees your ad and informs decisions about campaign saturation and budget allocation.

Ad Revenue is a digital marketing metric that measures the total amount of money generated from ads displayed on your website or in your app. This includes revenue from third-party sources as well as Google AdMob.

Ad unit exposure measures the total amount of time your ad was exposed to your target audience, usually measured in milliseconds.

ARR as a Percentage of Total Revenue measures the share of total revenue made up of Annual Recurring Revenue (ARR), showing how much of your income is subscription-based versus one-time or non-recurring.

ARR Growth Rate is the change in annual recurring revenue over a given period, typically represented in a percentage. Steadily increasing ARR growth rate year over year is usually indicative of product-market fit.

The ARR Multiple in SaaS calculates the ratio between a company’s valuation and its Annual Recurring Revenue (ARR). This metric can be used to estimate the approximate value of a private SaaS company.

Average Session Duration measures the average amount of time users spend per session on your website. It is calculated by dividing the total time spent across all sessions by the total number of sessions. This metric helps you understand overall engagement and whether users are consuming your content in a meaningful way.

Average Time on Page is a web analytics metric that measures the average time all users spend on a single page, excluding exit pages and bounces. Exit pages are the last pages in a session; bounces are single-page sessions. Because the metric excludes these, it reflects only engaged, multi-page visits.

Bessemer Efficiency Score is a measure of capital efficiency that tracks net new ARR against net burn for a given period. This metric showcases the incremental ARR dollars added for every dollar of burn, effectively measuring a company’s spending habits.

Call-in Rate is the average number of inbound calls received per paid user of a product or service. It monitors changes in call volume, which can be an early warning sign of product or service issues and potential churn.

Campaign Cost per Goal Conversion is the amount of money spent on an ad campaign, also called Campaign Spend, that leads to a goal conversion. It is used to measure the costs involved in the success of an ad campaign which consists of several ads with a single business objective.

Campaign Engagement is the total number of interactions an ad campaign receives, including clicks, reactions, comments, and shares across all ads in the campaign.

Campaign Engagement Rate is the sum of total engagements with an ad campaign divided by the total number of impressions the campaign generates. It expresses, as a percentage, how many people who saw your ad actually interacted with it.

Cash and Cash Equivalents (CCE) is the total value of a company's cash on hand plus short-term liquid assets convertible to cash within three months. CCE appears as the first line item on a company's balance sheet and is a primary indicator of liquidity. A strong CCE balance signals the ability to meet operating obligations, service short-term debt, and fund growth without external financing.

Charges represent the total amount of customer payments processed through your payment gateway, net of refunds, disputes, and reversals. Depending on the payment platform, Charges may be reported before or after processing fees; in analytics and finance contexts, this metric is often aligned with net charges collected rather than gross payment volume. Charges reflect the actual value of customer payments successfully processed and retained through a payment system.

Changes Count measures the total number of Charges you have made to your customers. Use this metric to have an overall view of how many payments you have accepted from your customers for the products or services you sold.

Contact to Customer Conversion Rate is the percentage of contacts in your database who become paying customers within a set period. Contacts are people who already have a relationship with your business, such as past customers, existing customers, or qualified leads. The metric shows how well your sales process turns that relationship into revenue. Use it to decide where to put follow-up effort, whether to invest in re-engagement, and how well your nurturing works.

Contacts are individual people that your business has an identified, ongoing relationship with, typically stored in a Customer Relationship Management (CRM) system and often associated with an account or company. In CRMs such as HubSpot and Salesforce, Contacts usually represent people who have been qualified beyond an initial expression of interest and may be associated with opportunities, customers, or former customers. Depending on your CRM configuration, Leads may exist separately or be converted into Contacts once qualification criteria are met.

Conversions represent the total number of meaningful actions (conversion events) that users take on your website or application during a specific time period. These are meaningful interactions that align with your business objectives—such as purchases, sign-ups, or requests for consultation—and indicate that a visitor has moved from passive browsing to active engagement with your brand. Think of conversions as the digital equivalent of a customer walking into your physical store and taking a desired action—whether that's making a purchase, signing up for information, or requesting a consultation.

Cost per Activated Lead measures the costs involved in generating one activated lead. An activated lead is a potential customer who demonstrates intention to purchase your product.

Cost Per Inline Link Click is the average amount of money spent per click on links contained in advertisements. It is calculated by dividing the total amount of money spent on ads by the total number of clicks on links within the ads and is a variation of Cost Per Click (CPC).

Cost Per Inline Post Engagement is the average cost of each inline engagement with an advertisement on social media. It is calculated by dividing the total amount of money spent on ads by the total number of engagements with the ads and is a variation of Cost Per Click (CPC).

Cost Per Pixel (CPP) is the average cost of conversions generated through tracking pixels in paid ad campaigns. A tracking pixel is a small piece of code embedded in an ad or webpage that records user behaviour, enabling advertisers to retarget users and measure conversion efficiency.

Cost Per Unique Click is the average amount spent for each unique click on an advertisement, counting each person only once regardless of how many times they click. Unique clicks typically include link clicks, profile page visits, engagement actions such as likes and shares, and clicks to expand or view media.

Cost Per Unique Inline Link Click is the average amount of money spent per unique click on links contained in advertisements. It is calculated by dividing the sum of the money spent on ads by the total number of unique clicks on the links within the ads and is a variation of Cost Per Click (CPC).

Customer Concentration measures the percentage of total revenue generated by a single customer or a group of top customers, revealing the company's dependency on key accounts and associated revenue risk. High concentration indicates that losing one or a few customers could significantly impact the business, while low concentration suggests a more diversified and resilient revenue base.

Customer Conversion Rate is the percentage of contacts in your database that become paying customers. It shows how well your sales and marketing effort turns interest into revenue. Sales leaders, marketers, and founders use it to judge lead quality, sales effectiveness, and whether the funnel needs attention. A rising rate suggests your contacts fit your product and your sales process works. A falling rate points to weaker lead sources or slower follow-up.

Daily Active Accounts measures the number of unique accounts with at least one user who interacted with an application or platform in a given day. An active account may include one or more users, each with varying degrees of activity.

Daily Active Users (DAU) is the count of unique users who interact with an application or platform on a given day. DAU measures daily engagement and includes both new and returning users. Unique users are identified by a username, email address, or user ID, and active users can be paying or non-paying.

DAU Growth Rate is the percentage change in Daily Active Users (DAU) over a defined period. It measures how quickly an active user base is expanding and can indicate the effectiveness of sales and marketing efforts, product-market fit, and overall engagement health.

DAU/MAU Ratio (Daily Active Users to Monthly Active Users ratio) measures how active monthly users are on a daily basis. In other words, this engagement metric measures the number of days in each month that users performed an activity that qualifies them as active users. A higher DAU/MAU Ratio generally indicates high stickiness, meaning users consistently return to the app.

Disputed Charges measures the total value of charges that have been challenged and may be reversed. This metric represents the amount of money that could potentially be deduced from your net charges.

Changes Count measures the total number of Charges you have made to your customers. Use this metric to have an overall view of how many payments you have accepted from your customers for the products or services you sold.

EBITDA Margin is a financial ratio that measures a company's earnings before deducting non-operating expenses as a percentage of revenue. The calculation excludes accounting expenses such as interest, taxes, depreciation, and amortization to give an overall view of operating profitability and cash flow generation capability.

Email Bounce Rate is the percentage of sent emails that were not delivered to recipients. It is calculated by dividing the number of bounced emails by the total number of emails sent. Tracking this metric helps assess list health and delivery infrastructure. A high bounce rate can damage sender reputation and reduce campaign reach.

Email Clicks is a count of the total number of times any link in an email was clicked by recipients. Marketers use Email Clicks to calculate key performance metrics like Click-Through Rate (CTR) and Click-to-Open Rate (CTOR), and to compare engagement across campaigns.

Email Contacts is an email marketing metric that counts the total number of email addresses in an email list. A large, high-quality list helps marketers build ongoing relationships and reach more potential customers.

Email Hard Bounce Rate is the percentage of sent emails that fail to deliver due to permanent, irreversible causes, such as invalid addresses, closed accounts, or inactive domains.

Email Hard Bounces is the total count of emails permanently rejected by a recipient's mail server due to irreversible causes such as invalid addresses, closed accounts, or inactive domains.

Email Ignore Rate is the percentage of sent emails that recipients never open, often because they delete them from the inbox unread. A high rate suggests your subject lines, timing, or targeting aren't earning attention, or that inbox providers are filtering your messages as spam. Tracking it shows whether your message and call-to-action reach the people you want to reach, and helps you decide whether to clean your list, change your sending cadence, or rewrite subject lines.

Email Open Rate is the percentage of all delivered emails that are opened by recipients. A high Email Open Rate indicates that your email has captured the interest of your recipients and ensures that your message is seen by your target audience.

Email Opens counts the total number of times an email is opened by all recipients, including multiple opens by the same person.

Email Soft Bounce Rate is the percentage of sent emails that fail to reach the recipient due to a temporary technical issue, such as a full inbox or an unavailable mail server.

Email Soft Bounces counts the number of emails that failed to reach recipients due to temporary issues such as full inboxes, oversized attachments, or server downtime.

Email Unsubscribe Rate is the percentage of email recipients who opt out of a mailing list after receiving a campaign email, measured against total emails delivered. It signals how well your content, frequency, and targeting match subscriber expectations. A rising rate can damage sender reputation and reduce inbox placement over time.

Employee Growth by Function measures how each organizational function is forecasted over a 1-5 year period. This hiring plan is typically factored into the financial model.

Enterprise Value (EV) is the estimated minimum cost to acquire a company. It adjusts market capitalization by adding total debt and subtracting cash and cash equivalents to reflect the true economic value of a business.

EV/EBITDA is a valuation ratio that compares a company's enterprise value to its EBITDA, used to evaluate acquisition targets and compare companies across industries and geographies.

Enterprise Value to Revenue Multiple (EV/R) is a financial ratio used in company valuation that compares stock value of a company to its revenue for a given time period. EV/R is often used to evaluate a company before acquisition.

Failed Charges represents the total monetary value of any payments that have failed for reasons including declined payments, blocked payments, and invalid payments.

Failed Charges Count is the total number of payments that have failed for reasons including declined payments, blocked payments, and invalid payments.

Forecasted Number of Customers gives you the predicted number of customers your company will have over a given period of time. Though there are multiple ways to forecast customer count, the simplest calculation is to multiply your leads with your average close rate.

Form Completions is the number of times visitors successfully submit a form on a website. The count shows how many people took a step you asked them to take, such as requesting support, asking for a quote, or joining a list. It helps you judge whether a page, campaign, or offer is producing real responses rather than just visits. It informs decisions about where to place forms, which fields to keep, and which channels deserve more budget.

Form Installs is the total count of forms deployed on your website. Tracking this number gives you a high-level view of the possible form-based interactions with your customers.

Form Interactions is the count of distinct actions users take on a web form, including clicks, field entries, and abandonment events. Tracking this metric reveals where users hesitate or drop off, and helps you identify friction that prevents form completions.

Form Views is the total count of times users have loaded a page or pop-up containing a form, regardless of whether they submitted it.

Form Visibles is the count of the number of times hidden forms or form fields are made visible by the click of a button or another trigger action performed by the user. Often, forms can be hidden until the user reveals them. This can be used to measure the extent of the user’s interest in the website and to target certain user segments.

Get Directions Clicks is the count of the number of times people have clicked on a link to get directions to the physical location of your business. You can usually include a link on your social media profiles connected to a map that makes it easier for customers to find you.

Goal Completion Rate is the percentage of visitors who complete every step of a defined goal, out of all visitors. A goal counts as complete only when a visitor finishes every required action in the sequence.

Goal Conversion Rate is the percentage of website sessions that result in a predefined user action. It measures how often visitors complete a specific, valuable action — such as a form submission, newsletter signup, or purchase — during a session.

Goal Conversions is the count of the number of goals that have been completed during a session on a website. Goals are predefined user actions indicating that campaign objectives are met.

Growth in ARR Multiple Since the Previous Raise measures the percentage change in a company's ARR Multiple between its last funding round and the current period. ARR Multiple is the ratio of a company's valuation to its Annual Recurring Revenue (ARR).

Growth in Revenue Since the Previous Raise measures how much a company's revenue has increased since its last capital funding round. It shows how effectively raised capital translated into revenue growth.

Growth in Valuation Since the Previous Raise is the percentage increase in a company's valuation from one funding round to the next. It shows how much value the company created between raises.

Inline Link Clicks is the count of the number of times links posted in the contents of your ad are clicked on.

Inline Post Engagement counts the number of times a user engages with your post within the attribution window. Types of engagement include likes, shares, comments, and clicks on links within your post.

The Invoices metric counts the number of invoices you have sent to your customers. It is helpful to track Invoices to keep a tab on what is owed to you.

Link Clicks is the number of times people click a link in your ad text, media, or call-to-action. The link can lead to a destination on or off the platform where the ad runs. The count shows how many people took the first step you asked for, whether that was visiting a product page, a landing page, or your business profile. It's one of the most direct signs that an ad's message and offer earned attention. Use it to compare ads, creative, and audiences, and to decide which ones deserve more budget.

Media Comments is the total count of comments received across your social media content. Comments signal active engagement because they require more effort than a like or share, though they can include complaints, questions, or spam as well as positive responses.

Media Impressions is the count of the number of times your social media content, such as photos, videos, and stories, are viewed on screen.

Media Likes is the total count of likes received across all media formats posted on a social media page, including photos, videos, and reels. It measures how often audiences express appreciation or interest in content, and helps identify which formats and posting times drive the most engagement.

Media Saves is the count of the total number of times your content has been saved by users on social media. Social media platforms such as Instagram allow users to save posts to a private collection for easy access.

Monthly Active Accounts is the count of unique accounts with at least one active user in a given month. It measures platform engagement at the account level, tracking how many accounts are actively using an application or service each month.

Monthly Active Users (MAU) is the count of unique users who interact with an application or platform at least once in a given month. MAU tracks engagement across both new and returning users, and serves as an early indicator of retention risk or growth momentum. Unique users are identified by username, email address, or user ID. Both paying and non-paying users count, including those on free trials.

Natural Rate of Growth measures the speed at which your company grows, purely based on organic sources of growth. This includes organic signups and incremental recurring revenue started in product without sales involvement.

Net Operating Profit After Tax (NOPAT) is a financial performance metric that calculates profit gained through core operations after taxes. This metric is used to measure operating efficiency without the impact of debt, because the calculation does not take tax benefits from debt into consideration. In other words, if a company has no debt, their NOPAT and net income after tax would be identical.

Net Present Value is the difference between the present value of cash inflows and the present value of cash outflows over a set period. It is used to determine whether an investment or project will generate more value than it costs.

Net Profit Margin shows net profit as a percentage of total revenue. It gives the net profit earned for every dollar of revenue generated and is a good indicator of profitability and operating expense management.

Net Sales is the revenue a business retains after subtracting discounts, product returns, and damaged goods from Gross Sales. It is a more accurate measure of actual earnings than Gross Sales alone.

New Accounts is the total count of new accounts created and includes free and paid accounts. This particular metric refers to new accounts you create as a business with a payment processing platform such as Stripe.

Facebook users use Page Check-Ins to announce when and how they interact with a business which can include visiting the premises, using a product, or attending a promotional event. This action is then displayed to other Facebook users in the attendee’s network, effectively creating increased brand awareness.

Page Reach is the number of unique users who have seen posts or any other content from your social media page at least once. Unlike impressions, it counts each user only once, making it a measure of true audience exposure rather than total views.

Page Unique Views is the count of individual users who loaded a specific page at least once within a session, filtering out repeat visits from the same person during that session.

Pages per Session is the average number of pages a user views during a single website visit, calculated by dividing total page views by total sessions. It indicates how well a site holds visitor attention and encourages exploration beyond the initial landing page.

Payment Dispute Rate is the percentage of total successful payments that result in a dispute within the same period. Disputed payments, also called chargebacks, are initiated by the cardholder's bank and typically carry a processing fee for the merchant.

Payment Refund Rate is the percentage of successful payments that are refunded within a given time period. While refunds and chargebacks both result in money being returned to the customer, they are fundamentally different: refunds are voluntary and merchant-initiated, whereas chargebacks are involuntary, initiated by the customer’s bank, and typically incur additional fees and risk penalties.

Payouts are the funds a payment processing platform transfers to your bank account after collecting customer payments on your behalf. The deposited amount reflects gross sales minus processor fees, refunds, and chargebacks, delivered on a schedule you configure.

Payroll Expenses represents the total cost incurred by a business to compensate its employees and independent contractors. This includes direct payments such as salaries, wages, and bonuses, as well as associated costs like employer-paid taxes, health insurance premiums, retirement contributions, and other benefits. This metric is a key indicator of a company’s operational costs and is typically a significant portion of a business’s overall expenses. Understanding Payroll Expenses is crucial for financial planning, budgeting, and evaluating profitability

People from Underrepresented Minority Groups in the Team measures the percentage of team members who belong to groups underrepresented relative to their share of the general population. It is used as a diversity and inclusion metric across HR, leadership, and organizational strategy.

Percent New Sessions is the share of total website sessions started by first-time visitors. It measures both audience growth and how well a site retains existing users, helping teams balance acquisition and retention goals.

Percent New Users is the share of a website's total visitors who are visiting for the first time, expressed as a percentage. Tracking this metric helps you understand audience growth, campaign reach, and how effectively your site attracts new visitors versus retaining existing ones.

Phone Call Clicks counts the number of times a phone number link is clicked on a website. Track how frequently users click on phone number links to deepen your understanding of your website’s conversion rate.

A photo comment is a primarily text-based form of engagement on a social media platform where users respond to photos via the comment feature on photos. The number of comments on a photo indicates the level of engagement users have with that photo.

Photo Likes is the number of likes a photo post receives on a social media platform. It shows how many people reacted to a single image or a group of images. This metric is no longer widely used as a primary measure of social performance; consider Engagement Rate or Reach-based measures instead. A like takes one tap, so it says little about whether a photo changed what someone thought, did, or bought. It still works as a quick, directional check on which images your audience responds to.

Post Comments is the count of written responses people leave on your social media posts. It measures how many people cared enough to reply, and it shows what they think in their own words. A comment takes more effort than a like, so it is a stronger signal of interest, agreement, confusion, or frustration. Teams use it to learn which topics and formats start conversation, which posts need a faster reply, and whether a campaign is landing as intended.

Post Engagement is the total count of interactions with an individual post. Interactions include clicks, reactions, comments, shares, and follows.

Post Engagement Rate is the ratio of interactions with a social media post to the total number of followers the page or profile has. This metric shows how involved followers are with the content posted on a social media page. Generally, higher Post Engagement Rate shows higher levels of follower involvement.

Post Reactions counts the number of reactions a social media post has received. A reaction is a one-click emotional response that goes beyond a simple like, capturing sentiments such as love, laughter, anger, and sadness. Businesses use Post Reactions to gauge audience sentiment and content performance.

The Price-to-Earnings Ratio is a company valuation metric that compares a stock's current share price to its earnings per share, showing how much investors pay for each dollar of earnings.

Product Qualified Leads (PQL) measures the quality of potential customers by classifying them according to their actions and usage within the product platform. Certain actions in the scope of the product that indicate high intention to purchase are weighted higher and used to classify leads as PQLs.

Purchases is the total amount spent on goods bought from suppliers for the purpose of reselling at a profit. It records procurement spend at the time of purchase, before inventory adjustments or labour costs are applied.

Refunded Charges is the total value of payments returned to customers within a defined period. It measures how much revenue you are reversing and helps identify product, service, or fulfilment issues driving refund volume.

Refunded Charges Count is the total number of individual refund transactions processed back to customers within a given period.

Return on Incremental Invested Capital (ROIIC) is an efficiency metric that measures the change in net operating profit after tax as a percentage of the change in invested capital from a prior period. It isolates the productivity of new investment, making it a sharper tool for evaluating whether growth spending is creating value.

Return on Invested Capital is a profitability metric that measures how efficiently a company generates profit from its deployed capital. It is calculated by dividing Net Operating Profit After Tax (NOPAT) by invested capital and expressed as a percentage.

Sales Cycle Length is the count of the number of days or months it takes on average to close a deal. This metric can be helpful when creating sales forecasts, measuring sales efficiency, and speaking with investors. It is often referred to as the Average Deal Cycle and is usually expressed in months.

SAM measures the revenue opportunity of capturing a specific market for a product or service within your limitations and reach.

Serviceable Obtainable Market (SOM) measures the realistic revenue potential of a product or service in a particular market.

Sessions per User counts the average number of sessions initiated by each user or visitor to your website/application. This metric is mainly used to determine how frequently users return to your website or app.

Sign Up Conversion Rate measures the percentage of your website visitors that convert or sign up in response to your marketing campaign. This conversion metric is used to specifically measure how many people respond by signing up out of all the people that have seen your call-to-action.

Subscriber Growth Rate is the percentage change in an application's subscriber base from one period to the next. It signals whether a product is gaining or losing traction. The time period can be a week, a month, a quarter, or a year.

Text Message Clicks counts the number of times people have clicked on the option to send a text message to the number linked in your social media profile page. This option is available as a contact method for businesses on social media platforms such as Instagram.

Total Addressable Market (TAM) is a measure of the maximum revenue opportunity available if a product or service captured 100% of its target market.

Total Funding is the cumulative amount of external capital a company has raised across all financing rounds, from seed through late-stage investment.

Trial Conversion Rate measures the percentage of users that have converted to a paid account from a trial period. Commonly referred to as Free Trial to Paid Conversion Rate, this metric indicates product value by measuring the number of users that find enough value in the product to pay for it. Trial Conversion Rates vary based on the type of trial you use. In SaaS, the standard practice is to either have a freemium product or a free trial period that usually spans a couple weeks.

Trials is a count of the number of trial accounts started during a given period of time. The metric helps businesses gauge product interest, forecast conversions, and evaluate the effectiveness of their free trial model.

Unique Inline Link Clicks is the count of the number of users who clicked links posted in the contents of your ad.

Users represents the count of unique individuals who have visited your website during a specified time period, encompassing both new and returning visitors. In Google Analytics 4 (GA4), this metric is tracked through client IDs that are automatically assigned to each unique visitor upon their first visit to your site. This identifier allows the platform to distinguish between different individuals and prevents double-counting when the same person visits multiple times within the measurement period.

Video Click-Through Rate (CTR) is the percentage of video impressions that result in a click to play. It measures how effectively your thumbnail, title, and presentation convert impressions into viewer engagement.

Video Clicks is the total number of times viewers have clicked on a video. It measures active engagement and signals how compelling your video content is to your audience.

A video comment is a primarily text-based form of engagement on a social media platform where users respond to videos via the comment feature on videos. The number of comments on a video is one indication of the level of engagement users have with that video.

Video Conversion Rate is the percentage of video views that lead to a defined conversion action, such as a click, sign-up, or purchase. It shows whether your video persuades people to act, not just whether they watch. Marketers use it to compare videos, channels, and audiences, and to decide which creative deserves more budget. A video with many views and a low Video Conversion Rate attracts attention but doesn't move people toward your goal.

Video Conversion Value is the total value of all your video conversions. You must set the value of one conversion manually for this metric to be accurately measured.

Video Conversions is the total count of qualifying actions on a video ad, including clicks, link engagements, and view-throughs.

Video Cost is the sum of all marketing expenditures on digital video advertisements. The metric typically includes Cost-Per-Click (CPC) and Cost-Per-Thousand-Impressions (CPM) charges tied to a campaign.

Video Cost per Conversion measures the cost associated with conversions gathered on video ads. Conversions can include ad clicks, views, and other forms of engagement with your ad. It is calculated by dividing the sum of Video Cost by the total number of conversions.

Video Cost per View (CPV) is the average amount spent for each view a video ad receives. It is calculated by dividing total video ad spend by the total number of video views over the same period.

Video Engagement Rate is the percentage of video impressions that result in some form of interaction, such as views, likes, shares, link clicks, or comments.

Video Engagements is the total count of interactions viewers have with a video, including views, likes, shares, comments, and link clicks. The metric measures the volume of audience activity a video generates across all interaction types.

Video Impressions is the total number of times your video appears in search results, social media feeds, websites, or other digital channels, whether or not it is watched.

Video Likes is a count of the likes a video has received on a social media platform, used to measure audience appreciation and engagement. Marketers track this metric to evaluate content quality, compare video performance across campaigns, and understand which formats drive the strongest audience response.

Website Bounce Rate measures the percentage of sessions where a visitor views only one page and leaves without further interaction. A single-page session ends when a user closes the browser, clicks an outbound link, hits the back button, or lets the session time out. Bounce rate signals content relevance, page experience quality, and traffic-to-intent match.

Website Clicks counts the number of times people clicked on the link to your website on your social media profile page. Most social media platforms allow businesses to link to at least one website on the profile page.

Weekly Active Accounts measures the number of unique accounts with at least one user who has interacted with an application or platform in a week. An active account may include one or more users, who may each have varying degrees of activity.

Weekly Active Users (WAU) is the count of unique users who interact with an application or platform at least once in a given week. WAU tracks weekly engagement and includes both new and returning users.

Years Since Founding is a scale metric that counts the number of full years a company has been in operation, from its founding date to the current year.