Page Reach

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Page Reach

Page Reach is the number of unique users that have seen posts or any other information or content from your social media page at least once. A page on social media refers to a space where businesses can connect with customers.

Page Reach Formula

ƒ Count(Page Reach)

How to calculate Page Reach

You create a Facebook page for your business and publish several posts. All together, your posts gather a reach of 1,000 in a week. This means that your Page Reach is 1,000 and that this is the total number of unique Facebook users that have seen your posts.

Start tracking your Page Reach data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Page Reach instantly.

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How to visualize Page Reach?

Use a summary chart to best visualize your Page Reach data. This type of chart compares the current value to a previous time period.

Page Reach visualization example

Page Reach


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vs previous period

Summary Chart

Here's an example of how to visualize your current Page Reach data in comparison to a previous time period or date range.
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Page Reach


Measuring Page Reach

More about Page Reach

Page Reach is a metric that helps you track how many unique users you are reaching with the posts and other information on your social media page. The advantage of having a large reach is that your page receives more engagement, forming social proof that your business is perceived well by its audience.

To increase your page reach, it is important to engage your audience within approximately the first 30 minutes of publishing a post. To do this, always include a call-to-action in your posts, along with content that offers value.

Recommended resources related to Page Reach

The difference between Page Reach, Views, and Impressions on Facebook

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