Page Likes

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Page Likes

Page Likes, which is mostly applicable to social platforms, counts the number of unique visitors who have liked your page. Tracking this metric is one way to understand the effectiveness of your company’s Facebook page.

Page Likes Formula

ƒ Count(Page Likes)

How to calculate Page Likes

Your Facebook business page receives a total of 10,000 likes since creation. This number indicates that 10,000 unique visitors have liked your page and are following any updates you may post on your page.

Start tracking your Page Likes data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Page Likes instantly.

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How to visualize Page Likes?

It can be fairly straightforward to measure Page Likes with a summary chart, letting you compare the current value to a previous time period.

Page Likes visualization example

Page Likes


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vs previous period

Summary Chart

Here's an example of how to visualize your current Page Likes data in comparison to a previous time period or date range.
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Page Likes


Measuring Page Likes

More about Page Likes

Page Likes is one way to measure the popularity of your business page. This terminology is generally associated with Facebook, where users can choose to like business pages which gives them the ability to follow content updates. A business can send out event invites to all users who like their page. Page Likes is considered an important measure for determining the success of a company’s social media marketing. An increase in Page Likes results in increased impressions and increased possibility of content engagement.

You can analyze the trend in Page Likes compared to previous periods or versus the dates of your campaigns to determine which were the most successful. With these results, you can build new campaigns that target the proper audience with the right message to help increase brand awareness.

To get the most out of your business page and see improvements in your Page Likes, try optimizing your page by providing complete and relevant information on your profile, posting regular and engaging content, and using social media analytics to track your performance over time.

Recommended resources related to Page Likes

How to see Page Likes and Unlikes within Facebook Insights

Metric Toolkit