Text Message Clicks

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Text Message Clicks

Text Message Clicks counts the number of times people have clicked on the option to send a text message to the number linked in your social media profile page. This option is available as a contact method for businesses on social media platforms such as Instagram.

Text Message Clicks Formula

ƒ Count(Text Message Clicks)

How to calculate Text Message Clicks

Assume that on your Instagram profile page, you allow users to send your business text messages. From the time that you added this option to date, users have clicked the button 500 times. Your total Text Message Clicks count is 500.

Start tracking your Text Message Clicks data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Text Message Clicks instantly.

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How to visualize Text Message Clicks?

Text Message Clicks is best visualized with a summary chart, also known as a metric chart. This chart type displays your data as a current value and compares it with the data from a previous time period.

Text Message Clicks visualization example

Text Message Clicks


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vs previous period

Summary Chart

Here's an example of how to visualize your current Text Message Clicks data in comparison to a previous time period or date range.
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Text Message Clicks


Measuring Text Message Clicks

More about Text Message Clicks

The option to allow users to send a Text Message to your business allows for easier and more convenient communication between you and your customers. This feature is most commonly found on Instagram, where you can add the option under the “Contact” section of your profile page.

It is important to note that Instagram limits you to either display the Text Message option or the Phone Call option for users to click. Deciding which method of communication is used more by your target demographic can lead to better and more frequent communication with your audience. Track Text Message Clicks to measure your audience’s interest or need to communicate with you in a more casual way.

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