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Video Conversion Rate

Date created: Oct 12, 2022  •   Last updated: Mar 28, 2024

What is Video Conversion Rate? 

Video Conversion Rate is the measure of how often your video views leads to conversion. It is calculated as the count of video conversions divided by the count of video views. A conversion can include clicks, engagement with links and other video elements, and view-throughs.

Video Conversion Rate Formula

How to calculate Video Conversion Rate

A video ad receives 1,000 view-throughs that last longer than 30 seconds, 500 link clicks, and 500 clicks to play the video, on an overall video view count of 10,000. The Video Conversion Rate is 2,000 / 10,000 which is 2%.

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How to visualize Video Conversion Rate?

Line charts and summary charts are both great visualizations to gather insights from your metrics at a glance. Take a look at the examples:

Video Conversion Rate visualization examples

Video Conversion Rate

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Line Chart

Here's an example of how to visualize your Video Conversion Rate data in a line chart over time.

Video Conversion Rate

7%

0.75

vs previous period

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Summary Chart

Here's an example of how to visualize your current Video Conversion Rate data in comparison to a previous time period or date range.

Video Conversion Rate

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Measuring Video Conversion Rate

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