Page Unique Views

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Page Unique Views

Page Unique Views indicates the number of unique users that have viewed a web page or social media page. The Unique Views metric counts only one visit per unique user account.

Page Unique Views Formula

ƒ Count(Page Unique Views)

How to calculate Page Unique Views

A LinkedIn page is visited by 50 unique users in one day. This means that the count of Page Unique Views for that day is 50. If one of those users visited the page five times in the same session, it would still count as one Page Unique View.

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How to visualize Page Unique Views?

You can start with a basic summary chart to visualize your Page Unique Views data. This chart displays the current value that you can then compare to a previous period.

Page Unique Views visualization example

Page Unique Views


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vs previous period

Summary Chart

Here's an example of how to visualize your current Page Unique Views data in comparison to a previous time period or date range.
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Page Unique Views


Measuring Page Unique Views

More about Page Unique Views

Page Unique Views measures the number of unique users that have viewed your page and disregards repeat views from the same user, as long as these views occur within the same session. Tracking this metric is an important first step towards understanding your audience.

This is different from Page Views because it does not take multiple page visitations from the same user into account, provided these repeat visits are in the same session. For example, if a user views a page, clicks away, and returns to the same page, this is only counted once.

Page Unique Views provides valuable information about the actual number of users that visit a page. This number gives a realistic idea of the size of the current audience for a page, and can be used to judge the extent of future efforts required to grow or maintain a following. This metric can be viewed by source to understand the origin of the views; either organic or paid. It is also helpful to segment the metric by other dimensions such as age, region, and gender to have a deep understanding of who is viewing the page.

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