Advertising Metrics

Ad Clicks, or simply Clicks, is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property.

Ad Conversion Rate is the percentage of users who complete a defined action after clicking an advertisement. A conversion can be a purchase, sign?up, lead form, install, subscription, or any event that signals value to your business. CVR shows how effectively an ad turns click traffic into outcomes, not just visits.

Ad Cost per Goal Conversion is the amount of money spent on an ad that leads to a goal conversion. It is used to measure the investment in a single advertisement required to achieve a set goal.

Ad Impressions (IMPR) is a count of the total number of times a digital advertisement displays on someone's screen within a publisher's network. It measures exposure across search, display, video, and social ad formats.

Ad Reach is the number of unique people who saw your ad at least once during a set period. It shows how many individuals your message got in front of, not how many times it was shown. Ad Reach helps you judge the size of your exposure and estimate the brand awareness a campaign may build. It informs decisions about budget, audience size, and how widely to spread a message. Platforms define a person differently, so check each definition before comparing numbers.

Ad Set Clicks is the total number of times users clicked on a digital advertisement within an ad set. An ad set is a grouping of ads organized by theme.

Ad Set Impressions is the total number of times digital advertisements within an ad set are shown. An ad set is a grouping of ads organized by theme.

Ad Spend is the total money spent on advertising over a set period, which you can break down by campaign, ad set, or individual ad. It shows where your budget went, not whether the spending worked. Marketers use it to control budgets, report accurately, and judge performance alongside results such as conversions and revenue. Tracking it clearly helps you decide where to move budget and when to pause or scale a campaign.

Ad Unique Clicks is a count of the distinct people who clicked your digital ad at least once. Unlike Total Ad Clicks, which counts every click, Ad Unique Clicks counts each person once regardless of how many times they clicked.

Advertising Costs is the total amount a business spends to promote its products or services across all channels. This broad expense category typically includes online, broadcast, print, outdoor, and direct mail efforts. Tracking Advertising Costs helps marketing and finance teams understand the full cost of customer acquisition and brand building, and make informed decisions about budget allocation.

Campaign Clicks is a count of the total number of times users clicked on ads in a digital campaign. A campaign is a grouping of ads organized by a shared business objective.

Campaign Cost per Goal Conversion is the amount of money spent on an ad campaign, also called Campaign Spend, that leads to a goal conversion. It is used to measure the costs involved in the success of an ad campaign which consists of several ads with a single business objective.