Ad Clicks

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Ad Clicks

Ad Clicks, or simply Clicks, is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property.

Ad Clicks Formula

ƒ Count(Ad Clicks)

How to calculate Ad Clicks

If you have a campaign running, you are probably able to access click data on each specific ad. You may see data like this: Ad 1: 4,686 clicks Ad 2: 1,248 clicks Ad 3: 984 clicks You can see that Ad 1 is the higher performing ad by clicks. You may want to evaluate this ad and figure out why audiences tend to click on it more. You may also want to review Ad 3 and try to determine why it is not receiving as many clicks.

Start tracking your Ad Clicks data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Ad Clicks instantly.

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How to visualize Ad Clicks?

If you want to identify the ad campaign or region with the most clicks, a pie chart can help you quickly identify your best and worst performer. You can also use a line chart to visualize your Ad Clicks over time or a summary chart to compare the current count of Ad Clicks to a previous time period.

Ad Clicks visualization examples

Ad Clicks

Pie Chart

Here's an example of how to visualize your Ad Clicks data in a pie chart to identify the most prominent segment.

Ad Clicks

Line Chart

Here's an example of how to visualize your Ad Clicks data in a line chart over time.

Ad Clicks


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vs previous period

Summary Chart

Here's an example of how to visualize your current Ad Clicks data in comparison to a previous time period or date range.
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Ad Clicks


Measuring Ad Clicks

More about Ad Clicks

Online advertisements can be a text ad, a banner, or even a button. The primary goal of running digital advertisements is usually to increase the amount of traffic directed towards a web page.

Clicks are one of the most important measures of your ad performance. A click means that your ad was interesting enough to get a viewer to take action. Each click represents an opportunity to convert that user into a purchase, lead, or sign up. Clicks also correlate to the amount of traffic that your web pages are receiving from your ads.

The result of clicking takes the user to a website; often a specifically created landing page for that advertisement. It's important to measure Click Through Rate (CTR) as well, as this will give a qualitative measure of how good your advertisement is at converting the views, or Impressions, of your ad.

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