What is the difference?

Ad Clicks vs Click-Through Rate

Ad Clicks

Click-Through Rate

What is it?

Ad Clicks, or simply Clicks, is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property.

Click-Through Rate (CTR) is the percentage of clicks on your link that generate impressions. CTR is broadly applicable to links on web pages and in emails and advertisements. Used for email marketing or digital advertising, CTR is one of the most popular measures of campaign performance.


ƒ Count(Ad Clicks)
ƒ Count(Clicks) / Count(Impressions)


If you have a campaign running, you are probably able to access click data on each specific ad. You may see data like this: Ad 1: 4,686 clicks Ad 2: 1,248 clicks Ad 3: 984 clicks You can see that Ad 1 is the higher performing ad by clicks. You may want to evaluate this ad and figure out why audiences tend to click on it more. You may also want to review Ad 3 and try to determine why it is not receiving as many clicks.

If your digital ad is seen 5,000 times and generates 100 clicks, your CTR is 100 clicks / 5,000 impressions = 2% CTR If your campaign delivers 1,600 emails and generates 200 clicks, your CTR is 200 clicks / 1,600 emails delivered = 12.5% CTR

Published and updated dates

Date created: Oct 12, 2022

Latest update: Oct 12, 2022

Date created: Oct 12, 2022

Latest update: Mar 26, 2024