LinkedIn Ads Metrics

Ad Clicks, or simply Clicks, is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property.

Ad Spend is the total money spent on advertising over a set period, which you can break down by campaign, ad set, or individual ad. It shows where your budget went, not whether the spending worked. Marketers use it to control budgets, report accurately, and judge performance alongside results such as conversions and revenue. Tracking it clearly helps you decide where to move budget and when to pause or scale a campaign.

Ad Impressions (IMPR) is a count of the total number of times a digital advertisement displays on someone's screen within a publisher's network. It measures exposure across search, display, video, and social ad formats.

Campaign Engagement is the total number of interactions an ad campaign receives, including clicks, reactions, comments, and shares across all ads in the campaign.

Campaign Engagement Rate is the sum of total engagements with an ad campaign divided by the total number of impressions the campaign generates. It expresses, as a percentage, how many people who saw your ad actually interacted with it.

Campaign Impressions is a count of the total number of times digital advertisements within a campaign are shown. A campaign is a grouping of ads organized by business objective.

Campaign Spend is the amount of money spent on advertisements within a campaign. A campaign is a grouping of ads organized by a common business objective; a digital marketing campaign achieves this objective via digital channels only.

Click-Through Rate (CTR) is the percentage of people who click a link after seeing it. CTR applies across paid search, display advertising, email campaigns, and organic search results. It is one of the most widely used indicators of whether your messaging is resonating with your audience.

Cost Per Click (CPC) is the price an advertiser pays a publisher each time a user clicks on an ad or link. CPC applies across search engines, social platforms, and display networks, and is the core pricing unit in Pay-Per-Click (PPC) advertising. Tracking CPC helps advertisers evaluate spend efficiency, set budgets, and compare performance across channels.

Cost Per Thousand (CPM) is the price an advertiser pays for 1,000 ad impressions on a webpage or digital platform. Also called Cost Per Mille, CPM is one of the most widely used pricing models in digital advertising. It measures how much an advertiser spends to reach 1,000 people, making it a standard benchmark for comparing the cost-efficiency of campaigns across channels and audiences.

New Followers is the count of accounts that chose to follow your profile on a given social platform during a specific time period. It signals that your brand, message, or content resonated enough to earn a recurring audience, and tracked over time it reveals whether your social presence is growing, plateauing, or declining.

Post Comments is the count of written responses people leave on your social media posts. It measures how many people cared enough to reply, and it shows what they think in their own words. A comment takes more effort than a like, so it is a stronger signal of interest, agreement, confusion, or frustration. Teams use it to learn which topics and formats start conversation, which posts need a faster reply, and whether a campaign is landing as intended.