X Ads Metrics

Ad Clicks, or simply Clicks, is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property.

Ad Spend is the amount of money spent on specific ad variations within a specific campaign or ad set. This metric helps regulate ad performance.

Ad Impressions (IMPR) is a count of the total number of times a digital advertisement displays on someone's screen within a publisher's network. It measures exposure across search, display, video, and social ad formats.

Campaign Engagement is the total number of interactions an ad campaign receives, including clicks, reactions, comments, and shares across all ads in the campaign.

Click-Through Rate (CTR) is the percentage of people who click a link after seeing it. CTR applies across paid search, display advertising, email campaigns, and organic search results. It is one of the most widely used indicators of whether your messaging is resonating with your audience.

Cost Per Click (CPC) is the price an advertiser pays a publisher each time a user clicks on an ad or link. CPC applies across search engines, social platforms, and display networks, and is the core pricing unit in Pay-Per-Click (PPC) advertising. Tracking CPC helps advertisers evaluate spend efficiency, set budgets, and compare performance across channels.

Cost Per Thousand (CPM) is the price an advertiser pays for 1,000 ad impressions on a webpage or digital platform. Also called Cost Per Mille, CPM is one of the most widely used pricing models in digital advertising. It measures how much an advertiser spends to reach 1,000 people, making it a standard benchmark for comparing the cost-efficiency of campaigns across channels and audiences.

Post Likes is a measure of the popularity of social media content on platforms such as Facebook and Twitter.The total number of Likes on your post can be an indicator of impression numbers and engagement.