Ad Revenue is a digital marketing metric that measures the t...

Ad unit exposure measures the total amount of time your ad w...

Average Revenue Per User (ARPU) is a company's generated rev...

DAU/MAU Ratio (Daily Active Users to Monthly Active Users ra...

Page Views, as commonly used with Google Analytics, is the c...

Pages per Session, sometimes referred to as Page Views per S...

Percent New Users gives the percentage of new users that vis...

Revenue is the total income generated from a company's prima...

A Session, also known as a Website Visit, represents a group...

Sessions per User counts the average number of sessions init...

Users represents the count of unique individuals who have vi...

Website Events, or simply Events, are specific to Google Ana...