Google Analytics 4 Metrics – Page 2

Page Views Per User is the average number of pages or app screens a single user views across all their sessions. It signals how deeply visitors engage with a site or app.

Pages per Session is the average number of pages a user views during a single website visit, calculated by dividing total page views by total sessions. It indicates how well a site holds visitor attention and encourages exploration beyond the initial landing page.

Percent New Users is the share of a website's total visitors who are visiting for the first time, expressed as a percentage. Tracking this metric helps you understand audience growth, campaign reach, and how effectively your site attracts new visitors versus retaining existing ones.

Revenue is the total income generated from a company's primary business operations before deducting any costs or expenses. Often called the "top line" because it appears at the top of the income statement, revenue represents the gross amount earned from core business activities such as product sales, service fees, subscriptions, or licensing agreements.

A session is a group of user interactions with a website that occur within a defined timeframe. Analytics platforms define a session as a period of continuous engagement that begins when a user arrives and ends after 30 minutes of inactivity or when the user leaves. Each session can contain multiple interactions, including page views, events, downloads, form submissions, and e-commerce transactions. Sessions are fundamental to understanding user behaviour patterns and website performance, capturing the complete journey a user takes during a single visit.

Sessions per User counts the average number of sessions initiated by each user or visitor to your website/application. This metric is mainly used to determine how frequently users return to your website or app.

User Engagement is a foundational GA4 metric that measures the total time your website or app was in the foreground of users' devices during a specified date range. This metric captures the aggregate engagement time across all users and sessions, providing a comprehensive view of total user attention your digital property receives. Unlike user-averaged metrics, User Engagement represents the raw sum of all engagement duration, making it particularly valuable for understanding overall content consumption and audience reach. The metric only counts time when your site or app is actively in the foreground and meets GA4's engagement criteria (sessions lasting 10+ seconds, containing conversion events, or having multiple page/screen views), ensuring the measurement reflects genuine user attention rather than passive or accidental visits.

Users represents the count of unique individuals who have visited your website during a specified time period, encompassing both new and returning visitors. In Google Analytics 4 (GA4), this metric is tracked through client IDs that are automatically assigned to each unique visitor upon their first visit to your site. This identifier allows the platform to distinguish between different individuals and prevents double-counting when the same person visits multiple times within the measurement period.

Website Events are specific interactions or behaviours on a website tracked independently of a basic page load, such as a file download, form submission, or video play. Analytics platforms like Google Analytics 4 record each defined action as a discrete count, separate from pageviews.

New Users represents the count of unique individuals visiting your website for the first time during a specified measurement period. Google Analytics identifies new users through client IDs—unique identifiers automatically assigned when someone first visits your site. This identification system relies primarily on browser cookies, though GA4 has enhanced this with additional signals including Google account information (when available) and device fingerprinting to improve accuracy across sessions and devices. A user is classified as "new" until Google Analytics can match them to a previous visit through these persistent identifiers.