Website New Users

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Website New Users

Website New Users is the count of users that visit your site for the first time. Google Analytics assigns a unique identifier to each user. Unless the user clears their cookies or uses a new device unknown to Google, this unique identifier is how Google knows if this is a new or returning user.

Website New Users Formula

ƒ Count(Website New Users)

Start tracking your Website New Users data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Website New Users instantly.

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How to visualize Website New Users?

Use a summary chart to visualize your Website New Users. This will let you compare the current value to a previous period. If you see your Users dropping, it may be an indicator that you need to modify your strategy.

Website New Users visualization example

Website New Users


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vs previous period

Summary Chart

Here's an example of how to visualize your current Website New Users data in comparison to a previous time period or date range.
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Website New Users


Measuring Website New Users

More about Website New Users

The Website New Users metric is essential for demand generation activities, such as advertising, word-of-mouth, social media, and events - any action where the top of the marketing funnel needs to be measured.

Along with the count of Website New Users, it's important to assess the quality of this new traffic. Use metrics such as Bounce Rate, Time on Site, and Average Pages per Session to measure this.

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