Organic Searches

Date created: Oct 12, 2022  •   Last updated: Nov 22, 2023

What is Organic Searches

Organic Search is the measure of visits to a website that come from naturally generated search engine results. These results are not influenced by any paid search activity and are driven purely by Search Engine Optimization (SEO) efforts.

Organic Searches Formula

ƒ Count(Visits from Organic Search)

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How to visualize Organic Searches?

Use a summary chart to visualize your Organic Search data and compare it to a previous time period.

Organic Searches visualization example

Organic Searches


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vs previous period

Summary Chart

Here's an example of how to visualize your current Organic Searches data in comparison to a previous time period or date range.
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Organic Searches


Measuring Organic Searches

More about Organic Searches

Google Analytics recognizes an extensive list of popular search engines, that can, optionally, be edited. The resulting traffic is then distinguished as either organic or paid. Traffic from unknown search engines is attributed to Referral Traffic.

In addition to Organic Searches, other common traffic types (called Medium) are Direct, Referral, Paid, and Email.

Recommended resources related to Organic Searches

Read more here from Google on how they define Organic Search Traffic

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