Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Users

Users is the count of both new and returning visitors to your website. They are usually tracked by a client ID assigned to each unique user the first time they visit your website.

Users Formula

ƒ Count(Users)

How to calculate Users

When you check your website analytics, you notice that 20,000 users have visited your website in the past month. Regardless of whether they are new or returning visitors to your website, your Users count for that month is 20,000.

Start tracking your Users data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Users instantly.

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How to visualize Users?

You have a few options when it comes to visualizing your Users data: you can view the changes over time with a line chart, or view the overall number with a summary chart.

Users visualization examples


Line Chart

Here's an example of how to visualize your Users data in a line chart over time.



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vs previous period

Summary Chart

Here's an example of how to visualize your current Users data in comparison to a previous time period or date range.
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More about Users

Users, also known as Website Visitors, is a commonly tracked metric measuring the volume of visitors to your website. Users includes new and returning users and can be a useful metric to measure website growth and popularity over time. It is also helpful to track other metrics, such as Sign Up Rate, to better understand the value bought into your business by your website Users.

Visitors to your website are logged and tracked as Users from the first time they visit your website, with the help of a unique client ID assigned to them. This client ID helps distinguish between new users and returning users. By separating this metric into new and returning users, you can identify if users are compelled to return to your website, thus demonstrating potential to convert.

Recommended resources related to Users

How Google identifies users for user metrics

Metric Toolkit