Form Views

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Form Views

A Form View is the count of user views of a page containing a form. It is different from Form Submissions because the user does not have to submit the form for it to count as a view.

Form Views Formula

ƒ Count(Form Views)

How to calculate Form Views

Say you create a HubSpot form to collect subscribers to your newsletter. You then publish this form on every blog article on your website. A week after the form was published, you see that your form has been viewed a total of 5,000 times across your blog. Your Form Views at the end of the week is 5,000.

Start tracking your Form Views data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Form Views instantly.

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How to visualize Form Views?

You can start with a basic summary chart to visualize your Form Views data. This chart displays the current value that you can then compare to a previous period. If you want to measure form performance for forms linked to multiple different campaigns, you can consider segmenting your Form Views by campaign in a bar chart.

Form Views visualization examples

Form Views

Bar Chart

Here's an example of how to visualize your Form Views data in a bar chart to observe segmented data.

Form Views


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vs previous period

Summary Chart

Here's an example of how to visualize your current Form Views data in comparison to a previous time period or date range.
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Form Views


Measuring Form Views

More about Form Views

Forms are a popular feature on most websites and marketing platforms such as HubSpot. They can be used to open a dialogue with customers regarding product specifications, customer support, and other general topics. Forms are also an efficient way to obtain subscribers and other paying customers.

When a user loads a form, it counts as a Form View even if they do not submit the form. What counts as loading a form includes loading a page with a form and loading a pop-up form. By tracking Form Views, the website owner can measure the impressions collected by the form over time. Mapping this against Form Submissions can give a view of how successfully the form has convinced users to submit information, which is especially useful when the form has a call-to-action such as subscription.

Recommended resources related to Form Views

A great guide to form analytics on HubSpot.

Metric Toolkit