Goal Completions

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Goal Completions

A Goal represents a completed activity that you have defined as important to the success of your website or business. Goals can capture a number of completed actions, such as completing a form, downloading a brochure, or making a purchase. Goals and in particular Goal Conversion Rate are vital in measuring the effectiveness of your website and business objectives.

Goal Completions Formula

ƒ Count(Goal Completions)

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How to visualize Goal Completions?

Use a summary chart to visualize your Goal Completions data and compare it to a previous time period.

Goal Completions visualization example

Goal Completions


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vs previous period

Summary Chart

Here's an example of how to visualize your current Goal Completions data in comparison to a previous time period or date range.
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Goal Completions


Measuring Goal Completions

More about Goal Completions

When using Goals with Google Analytics, Goals can be categorized into four types:

Destination Goals: When a specific location loads.

Duration Goals: When a session lasts longer than a specified amount of time.

Pages/Screens per Session Goals: When a user views a number of pages or screens.

Event Goals: When a defined action, an Event, is triggered. An Event will be counted as a Goal only once per session even if it was triggered multiple times.

Recommended resources related to Goal Completions

Here is Google Analytics explaining what Goals are and how to use them.

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