Social Media Metrics

Account Impressions counts the total number of times posts or ads from an account have been viewed by social media users, including multiple views from the same user.

Account Reach is the total number of unique accounts that have viewed posts or ads published by a business account on social media. Repeat views are not counted — each account is counted once, regardless of how many times that account views the content.

For content and social media marketers, Content Engagement may be one of the most important ways to know what is working and how to improve your craft. Content Engagement measures all engagements resulting from content generated in a social media account including shares, reactions (e.g., likes), comments, and re-tweets. These metrics are considered the most important when looking at the effectiveness of your marketing campaigns and overall strategy

Feed Subscribers is the count of the number of people who have indicated they want to receive your content. This metric is essential to bloggers and helps you leverage a blog as part of your marketing initiatives.

Followers is the number of users who have chosen to follow another user’s or company’s posts, such as via Twitter, LinkedIn, Facebook or Instagram. It is a quantitative metric used to gauge how well you are building an audience and community around your brand.

Influencer retention is an influencer marketing metric that refers to the proportion of influencers that posted about a brand in a given period, who continue to post about the brand in the subsequent period. High influencer retention indicates that a brand has assembled a loyal influencer fanbase, and is a key predictor of long-term growth in a brand’s earned media footprint.

New Followers is the count of accounts that chose to follow your profile on a given social platform during a specific time period. It signals that your brand, message, or content resonated enough to earn a recurring audience, and tracked over time it reveals whether your social presence is growing, plateauing, or declining.

Facebook users use Page Check-Ins to announce when and how they interact with a business which can include visiting the premises, using a product, or attending a promotional event. This action is then displayed to other Facebook users in the attendee’s network, effectively creating increased brand awareness.

Page Engagement is the total count of interactions people have with a social media page and its posts. Interactions include likes, reactions, comments, shares, reposts, and link clicks, depending on the platform. The metric shows whether your content gets a response, not just whether people see it. Platforms tend to show more of the content people interact with, so Page Engagement helps you decide which topics, formats, and posting times deserve more effort.

Page Impressions counts the total number of times a piece of content is displayed on a screen. One person loading the same page or post three times generates three impressions. You use it to gauge visibility and frequency, not unique reach or engagement. Impressions appear across web analytics, advertising platforms, and social networks, each with slightly different rules for what counts as a display.

Page Likes counts the number of unique users who have liked your business page on a social platform, most commonly Facebook. On Facebook, a like also acts as a follow, meaning those users receive your content updates in their feed. This metric reflects your page's reach potential and is a baseline indicator of your brand's social presence.

Page Likes is a count of the number of people who have liked your page. Page Likes by Country is the count of Page Likes, segmented by country.