Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Contacts

Contacts are individual people that the business has a relationship with, often associated with an account. In many Customer Relationship Management Systems (CRMs), such as HubSpot and Salesforce, Contacts are associated with qualified opportunities, existing customers, or past customers. Leads are usually not counted as Contacts.

Contacts Formula

ƒ Count(Contacts)

How to calculate Contacts

Let’s assume that your company participated as an exhibitor at a conference. During this conference, your team collected 500 email addresses of interested attendees who either wanted to have a demo of your product or discuss your product further with your sales team. Out of these 500 leads, 100 actually proceed to either book a demo of your product or discuss your product further with your sales team. These 100 leads are your Contacts.

Start tracking your Contacts data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Contacts instantly.

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How to visualize Contacts?

To visualize your Contacts, you should mainly track the count of Contacts over time or compare the count period-over-period. Line charts and summary charts fulfill this need the best. Take a look at the examples for a better understanding of how to visualize your Contacts data:

Contacts visualization examples


Line Chart

Here's an example of how to visualize your Contacts data in a line chart over time.



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vs previous period

Summary Chart

Here's an example of how to visualize your current Contacts data in comparison to a previous time period or date range.
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Measuring Contacts

More about Contacts

Contacts, also known as Relationships, are the building blocks of your sales funnel. You collect Contacts via marketing events, forms on your website, email marketing, social media, and more. Every time you qualify a lead with intention to buy or through a lead scoring system, you create a contact.

It is important to understand the difference between Contacts and Leads. Leads refer to unqualified users who have shown interest in your business, while Contacts are qualified through their actions as potential customers.

You should use a CRM such as HubSpot to track your Contacts. A CRM lets you have in-depth views of your Contacts and has a very high return on investment, with studies showing that businesses that adopt a CRM see a 30% increase in sales and productivity. Tracking your HubSpot Contacts through an analytics tool can further boost sales and let you quickly adapt your lead generation and conversion strategies to fluctuations in your KPIs.

Contacts Frequently Asked Questions

Why is it important to track Contacts in your CRM?

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By tracking all your Contacts in your CRM, you ensure that all the information is in one place. This creates a single source of truth for your team and improves the sales process through improved communication.

How can I track my Contacts list growth?

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Use a free analytics tool such as Klipfolio PowerMetrics to keep track of your Contacts and watch your list grow over time. Measuring list growth over time will help you evaluate your lead generation strategies.

Recommended resources related to Contacts

Here’s how to create contacts on HubSpot.

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