Sales Qualified Leads (SQL)

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Sales Qualified Leads

A Sales Qualified Lead (SQL) is a prospect that meets certain conditions as defined by the sales process. SQLs are middle of the funnel, having been qualified first by marketing or a lead setting team, and are now ready to be moved to the next stage in the sales process.

Sales Qualified Leads Formula

ƒ Count(Sales Qualified Leads)

Start tracking your Sales Qualified Leads data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Sales Qualified Leads instantly.

Klipfolio dashboard image

How to visualize Sales Qualified Leads?

When tracking your SQLs, it helps to add segmentation to your data for more context. For example, you could track your SQLs in a bar chart segmented by lead source.

Sales Qualified Leads visualization example

Sales Qualified Leads

Bar Chart

Here's an example of how to visualize your Sales Qualified Leads data in a bar chart to observe segmented data.
arrow-right icon
arrow-right icon

Sales Qualified Leads


Measuring Sales Qualified Leads

More about Sales Qualified Leads

Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) sit right at the intersection between the Marketing and Sales teams. Defining team responsibilities is easier when you have a good understanding of both MQLs and SQLs.

Keep in mind, at the point that Marketing hands over a Marketing Qualified Lead (MQL), that the lead has raised their hand, and is receptive to learning more, but is likely not yet ready to buy. When Sales takes over and engages, and further educates the prospect, they will typically designate the prospect as an SQL.

Once there is a stated need, a timeline, a budget, and the person has buying authority, an Opportunity might be created as part of the sales process.

How MQLs and SQLs are defined will vary for each company, but these general ideas will hold true.

Recommended resources related to Sales Qualified Leads

What's the difference between MQL and SQL, by Jenna Puckett

Metric Toolkit