Video Likes

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Video Likes

Video Likes are a measure of the popularity of video posts on social media platforms. This metric counts the number of likes a video has received from social media users and can be used to gauge the engagement rate of a video or group of videos.

Video Likes Formula

ƒ Count(Video Likes)

How to calculate Video Likes

A video posted on Facebook that receives 50 likes has a Video Likes count of 50.

Start tracking your Video Likes data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Video Likes instantly.

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How to visualize Video Likes?

It can be fairly straightforward to measure Video Likes with a summary chart, letting you compare the current value to a previous time period.

Video Likes visualization example

Video Likes


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vs previous period

Summary Chart

Here's an example of how to visualize your current Video Likes data in comparison to a previous time period or date range.
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Video Likes


Measuring Video Likes

More about Video Likes

Videos are an increasingly popular way of communicating medium-to-long messages on social media. Videos with a high resolution, high quality audio, and to-the-point messaging work best to capture an audience and keep them engaged. They add a human touch to messages communicated by a business and are a great opportunity to let customers meet the people behind the business.

By tracking the likes received on a video, businesses can measure the extent to which their message has been spread and appreciated by the target audience. On certain video content platforms, such as YouTube, Video Likes add authenticity and show that a content creator or piece of content is popular. Video Likes also play a crucial part in search algorithms by boosting the ranking of a video.

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