Form Completions

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Form Completions

Form Completions is the count of unique submissions of a form displayed on a website. Businesses use forms for multiple purposes, ranging from customer support to product inquiries. Tracking this metric is a good way to gather standardized information from customers or gauge interest in a product or brand.

Form Completions Formula

ƒ Count(Form Completions)

How to calculate Form Completions

A company’s website has two separate forms: one for complaints and another to register for a newsletter. In one week, five people submitted complaints and 95 people registered for the newsletter. In this scenario, the Form Completions for the week is 100.

Start tracking your Form Completions data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Form Completions instantly.

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How to visualize Form Completions?

Use a summary chart to visualize your Form Completions. This lets you compare the current value to a previous time period.

Form Completions visualization example

Form Completions


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vs previous period

Summary Chart

Here's an example of how to visualize your current Form Completions data in comparison to a previous time period or date range.
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Form Completions


Measuring Form Completions

More about Form Completions

Forms are popular features on most business websites. They can be used to open a dialogue with customers regarding product specifications, customer support, and other general topics. Forms are also an efficient way to generate leads for the business, for example, in front of a high value piece of content.

Form Completions is a type of marketing goal where a customer or visitor to a website submits a form. Multiple submissions from the same user still count as individual Form Completions. A wealth of insights can be gained from Form Analytics, including the specific field that prevents a customer from completing their forms, the number of Form Completions over time, the number of forms viewed, and the type of form submitted.

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