Cost Per Pixel (CPP)

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Cost Per Pixel

Cost Per Pixel (CPP) is the average amount of money spent on conversions from tracking pixels in advertisements. A tracking pixel is a piece of code that enables collection and usage of user behavioural data to display targeted ads relevant to the user.

Cost Per Pixel Formula

ƒ Sum(Ad Spend) / Count(Conversions from Pixels)

How to calculate Cost Per Pixel

A Facebook ad has a pixel that results in 5,000 conversions. The total cost of the ad is $1,000. The Cost Per Pixel for the ad is $0.20.

Start tracking your Cost Per Pixel data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Cost Per Pixel instantly.

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How to visualize Cost Per Pixel?

You can use a simple summary chart to effectively visualize your overall Cost Per Pixel data. Additionally, you can segment this data by campaign using a bar chart to study your performance in more detail.

Cost Per Pixel visualization examples

Cost Per Pixel

Bar Chart

Here's an example of how to visualize your Cost Per Pixel data in a bar chart to observe segmented data.

Cost Per Pixel


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vs previous period

Summary Chart

Here's an example of how to visualize your current Cost Per Pixel data in comparison to a previous time period or date range.
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Cost Per Pixel


Measuring Cost Per Pixel

More about Cost Per Pixel

A tracking pixel is a small piece of HTML code used to track user behaviour and collect user data for targeting and re-targeting, analytics, and ultimately conversion. Pixels place cookies in the user’s computer that collect behavioural data that is transferred to an ad server, where the data is used to show relevant ads to the user. Tracking pixels increase conversions from paid ads by displaying the ad to a targeted audience with some level of affinity to your product instead of a broad range of casual users who may not find the ad relevant.

The average cost of conversions from pixels used across ad platforms is known as Cost Per Pixel. Pixels are free, but you are charged for the conversions resulting from pixels. It is mostly popular on Facebook ads. A Facebook ad campaign is allowed to have up to 100 pixels. However, with effective target segmentation, one pixel is sufficient to achieve goal conversions with paid ads. On Facebook, using a pixel is the only way to enable dynamic ads, track metrics like Cost Per Conversion, and access certain Facebook Ad tools.

Recommended resources related to Cost Per Pixel

How to use pixels to increase ad campaign conversion.Can you have multiple pixels in one account?

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