Marketing Manager Metrics – Page 4

Cost Per Thousand (CPM) is the price an advertiser pays for 1,000 ad impressions on a webpage or digital platform. Also called Cost Per Mille, CPM is one of the most widely used pricing models in digital advertising. It measures how much an advertiser spends to reach 1,000 people, making it a standard benchmark for comparing the cost-efficiency of campaigns across channels and audiences.

Customer Conversion Rate is the percentage of contacts in your database that become paying customers. It shows how well your sales and marketing effort turns interest into revenue. Sales leaders, marketers, and founders use it to judge lead quality, sales effectiveness, and whether the funnel needs attention. A rising rate suggests your contacts fit your product and your sales process works. A falling rate points to weaker lead sources or slower follow-up.

Domain Authority (DA) is a score developed by Moz that predicts how well a website will rank on search engine results pages (SERPs), measured on a scale from 1 to 100. DA is not a metric used by Google in determining search rankings. It is a third-party benchmarking tool, most useful when comparing your domain's score against competitors rather than as an absolute measure of performance.

Email Bounce Rate is the percentage of sent emails that were not delivered to recipients. It is calculated by dividing the number of bounced emails by the total number of emails sent. Tracking this metric helps assess list health and delivery infrastructure. A high bounce rate can damage sender reputation and reduce campaign reach.

Email Click Rate is the number of unique recipients who clicked on any link in your email, represented as a percentage of successfully delivered emails. This metric is a good indicator of how click-worthy your subject lines are, and can also be used to gauge email deliverability.

Email Clicks is a count of the total number of times any link in an email was clicked by recipients. Marketers use Email Clicks to calculate key performance metrics like Click-Through Rate (CTR) and Click-to-Open Rate (CTOR), and to compare engagement across campaigns.

Email Contacts is an email marketing metric that counts the total number of email addresses in an email list. A large, high-quality list helps marketers build ongoing relationships and reach more potential customers.

Email Forwards is a count of the number of times an email was forwarded. This metric gives your marketing team insight into how useful, informative, and relevant your email content is to your users. It is also an indicator of potential list growth as recipients may then sign up for your email campaigns.

Email Hard Bounce Rate is the percentage of sent emails that fail to deliver due to permanent, irreversible causes, such as invalid addresses, closed accounts, or inactive domains.

Email Hard Bounces is the total count of emails permanently rejected by a recipient's mail server due to irreversible causes such as invalid addresses, closed accounts, or inactive domains.

Email Ignore Rate is the percentage of sent emails that recipients never open, often because they delete them from the inbox unread. A high rate suggests your subject lines, timing, or targeting aren't earning attention, or that inbox providers are filtering your messages as spam. Tracking it shows whether your message and call-to-action reach the people you want to reach, and helps you decide whether to clean your list, change your sending cadence, or rewrite subject lines.

Email Open Rate is the percentage of all delivered emails that are opened by recipients. A high Email Open Rate indicates that your email has captured the interest of your recipients and ensures that your message is seen by your target audience.