Email Forwards

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Email Forwards

Email Forwards is a count of the number of times an email was forwarded. This metric gives your marketing team insight into how useful, informative, and relevant your email content is to your users. It is also an indicator of potential list growth as recipients may then sign up for your email campaigns.

Email Forwards Formula

ƒ Count(Email Forwards)

Start tracking your Email Forwards data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Email Forwards instantly.

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How to visualize Email Forwards?

Use a summary chart to visualize your Email Forwards data and compare it to a previous time period.

Email Forwards visualization example

Email Forwards


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vs previous period

Summary Chart

Here's an example of how to visualize your current Email Forwards data in comparison to a previous time period or date range.
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Email Forwards


Measuring Email Forwards

More about Email Forwards

There are some suggestions for encouraging contacts to forward your email:

1. The more relevant and targeted the content, the more engaged and motivated the recipient will be to share it with their friends or colleagues.
2. A/B test different calls to action, for example, "Forward to a friend" or "Share with your Network". Better yet, name the target audience you want, for example, "Share with other Email Marketers".
3. Single subject emails are much easier to share. This eliminates the need for the sender to explain what caught their attention in the first place.
4. Remove the noise. Emails with visual and message clarity and simplicity are easier to forward.

Recommended resources related to Email Forwards

Email forwarding dos and don'ts, by EmailMonks

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