Advertising Manager Metrics

3 Second Video Views counts the number of times your video ad was played for 3 seconds or more. It does not usually include replays that take place before a video has been viewed for at least 3 seconds.

Abandoned Checkout Rate measures the share of checkout sessions that begin but do not end in a completed order. It focuses on the checkout funnel only, not the cart. You use it to understand friction after a shopper clicks “Checkout,” including issues with shipping choices, payment, taxes, and form friction. A high rate points to lost revenue and poor user experience during the last steps before purchase.

Ad Clicks, or simply Clicks, is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property.

Ad Conversion Rate is the percentage of users who complete a defined action after clicking an advertisement. A conversion can be a purchase, sign?up, lead form, install, subscription, or any event that signals value to your business. CVR shows how effectively an ad turns click traffic into outcomes, not just visits.

Ad Cost per Goal Conversion is the amount of money spent on an ad that leads to a goal conversion. It is used to measure the investment in a single advertisement required to achieve a set goal.

Ad Impressions (IMPR) is a count of the total number of times a digital advertisement displays on someone's screen within a publisher's network. It measures exposure across search, display, video, and social ad formats.

Ad Reach is the number of unique people who saw your ad at least once during a set period. It shows how many individuals your message got in front of, not how many times it was shown. Ad Reach helps you judge the size of your exposure and estimate the brand awareness a campaign may build. It informs decisions about budget, audience size, and how widely to spread a message. Platforms define a person differently, so check each definition before comparing numbers.

Ad Revenue is a digital marketing metric that measures the total amount of money generated from ads displayed on your website or in your app. This includes revenue from third-party sources as well as Google AdMob.

Ad Set Clicks is the total number of times users clicked on a digital advertisement within an ad set. An ad set is a grouping of ads organized by theme.

Ad Set Impressions is the total number of times digital advertisements within an ad set are shown. An ad set is a grouping of ads organized by theme.

Ad Spend is the total money spent on advertising over a set period, which you can break down by campaign, ad set, or individual ad. It shows where your budget went, not whether the spending worked. Marketers use it to control budgets, report accurately, and judge performance alongside results such as conversions and revenue. Tracking it clearly helps you decide where to move budget and when to pause or scale a campaign.

Ad Unique Clicks is a count of the distinct people who clicked your digital ad at least once. Unlike Total Ad Clicks, which counts every click, Ad Unique Clicks counts each person once regardless of how many times they clicked.