Advertising Manager Metrics – Page 4

Video Cost is the sum of all marketing expenditures on digital video advertisements. The metric typically includes Cost-Per-Click (CPC) and Cost-Per-Thousand-Impressions (CPM) charges tied to a campaign.

Video Cost per Conversion measures the cost associated with conversions gathered on video ads. Conversions can include ad clicks, views, and other forms of engagement with your ad. It is calculated by dividing the sum of Video Cost by the total number of conversions.

Video Cost per View (CPV) is the average amount spent for each view a video ad receives. It is calculated by dividing total video ad spend by the total number of video views over the same period.

Video Engagement Rate is the percentage of video impressions that result in some form of interaction, such as views, likes, shares, link clicks, or comments.

Video Engagements is the total count of interactions viewers have with a video, including views, likes, shares, comments, and link clicks. The metric measures the volume of audience activity a video generates across all interaction types.

Video Impressions is the total number of times your video appears in search results, social media feeds, websites, or other digital channels, whether or not it is watched.

Video Starts is the count of how many times a video begins playing, recorded the moment playback initiates. It measures reach and initial audience interest, and is used as a base figure in rate metrics such as Average View Rate and Average View Time.

Website Bounces is the count of sessions in which a visitor lands on a page and leaves without triggering any further interaction. Website Bounces are most often expressed as Bounce Rate: the number of single-page sessions divided by total sessions for that page, multiplied by 100.

Website Event Value is a metric that assigns a numeric score to user interactions on a website to measure their relative worth to the business. Marketing teams use it to compare interactions, prioritize high-value behaviours, and connect website activity to business outcomes.