Advertising Manager Metrics – Page 3

Cost Per Thousand (CPM) is the price an advertiser pays for 1,000 ad impressions on a webpage or digital platform. Also called Cost Per Mille, CPM is one of the most widely used pricing models in digital advertising. It measures how much an advertiser spends to reach 1,000 people, making it a standard benchmark for comparing the cost-efficiency of campaigns across channels and audiences.

Cost Per Unique Click is the average amount spent for each unique click on an advertisement, counting each person only once regardless of how many times they click. Unique clicks typically include link clicks, profile page visits, engagement actions such as likes and shares, and clicks to expand or view media.

Cost Per Unique Inline Link Click is the average amount of money spent per unique click on links contained in advertisements. It is calculated by dividing the sum of the money spent on ads by the total number of unique clicks on the links within the ads and is a variation of Cost Per Click (CPC).

Cost Per View (CPV) is the average amount an advertiser pays each time a user actively watches or engages with a video ad, calculated by dividing total campaign cost by verified views. CPV is used to measure the efficiency of video advertising spend and the effectiveness of ad creative in capturing audience attention.

Inline Link Clicks is the count of the number of times links posted in the contents of your ad are clicked on.

Page Impressions counts the total number of times a piece of content is displayed on a screen. One person loading the same page or post three times generates three impressions. You use it to gauge visibility and frequency, not unique reach or engagement. Impressions appear across web analytics, advertising platforms, and social networks, each with slightly different rules for what counts as a display.

Unique Inline Link Clicks is the count of the number of users who clicked links posted in the contents of your ad.

Video Click-Through Rate (CTR) is the percentage of video impressions that result in a click to play. It measures how effectively your thumbnail, title, and presentation convert impressions into viewer engagement.

Video Clicks is the total number of times viewers have clicked on a video. It measures active engagement and signals how compelling your video content is to your audience.

A Video Completion refers to the number of times a video plays to the end.

Video Conversion Value is the total value of all your video conversions. You must set the value of one conversion manually for this metric to be accurately measured.

Video Conversions is the total count of qualifying actions on a video ad, including clicks, link engagements, and view-throughs.