Website Event Value

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Website Event Value

Website Event Value is used to evaluate user interactions with website content. Marketing teams use this metric to assess the value of user interactions with their websites and, sometimes to determine their potential monetary value.

Website Event Value Formula

ƒ Sum(Website Event Value)

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How to visualize Website Event Value?

In most cases, a summary chart is sufficient to visualize your Website Event Value. This chart displays the current value of your metric with an optional comparison to a previous time period.

Website Event Value visualization example

Website Event Value


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vs previous period

Summary Chart

Here's an example of how to visualize your current Website Event Value data in comparison to a previous time period or date range.
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Website Event Value


Measuring Website Event Value

Recommended resources related to Website Event Value

Here is an in-depth article about how to use Event Value in Google Analytics

Metric Toolkit