Marketing Manager Metrics – Page 9

Page Views by Gender, a subset of total Page Views, is a count of the number of page views, segmented by gender. Page Views is a count of the number of times the content of a page is loaded or re-loaded.

Page Views is a count of the number of times the content of a page is loaded or re-loaded. Page Views by Source is a subset of total Page Views and counts the number of page views, segmented by source.

Page Views Per Million Users is a legacy Alexa metric that measured the number of pages viewed by a sample of one million users who had the Alexa browser toolbar or extension installed. Alexa shut down its web analytics service in May 2022, making this metric obsolete and no longer trackable.

Page Views Per User is the average number of pages or app screens a single user views across all their sessions. It signals how deeply visitors engage with a site or app.

Pages per Session is the average number of pages a user views during a single website visit, calculated by dividing total page views by total sessions. It indicates how well a site holds visitor attention and encourages exploration beyond the initial landing page.

Percent New Sessions is the share of total website sessions started by first-time visitors. It measures both audience growth and how well a site retains existing users, helping teams balance acquisition and retention goals.

Percent New Users is the share of a website's total visitors who are visiting for the first time, expressed as a percentage. Tracking this metric helps you understand audience growth, campaign reach, and how effectively your site attracts new visitors versus retaining existing ones.

Phone Call Clicks counts the number of times a phone number link is clicked on a website. Track how frequently users click on phone number links to deepen your understanding of your website’s conversion rate.

A photo comment is a primarily text-based form of engagement on a social media platform where users respond to photos via the comment feature on photos. The number of comments on a photo indicates the level of engagement users have with that photo.

Photo Likes is the number of likes a photo post receives on a social media platform. It shows how many people reacted to a single image or a group of images. This metric is no longer widely used as a primary measure of social performance; consider Engagement Rate or Reach-based measures instead. A like takes one tap, so it says little about whether a photo changed what someone thought, did, or bought. It still works as a quick, directional check on which images your audience responds to.

Post Clicks is the total number of times a post was clicked. This includes photo views, video plays, profile clicks, and content expansions, but excludes comments, likes, and shares.

Post Comments is the count of written responses people leave on your social media posts. It measures how many people cared enough to reply, and it shows what they think in their own words. A comment takes more effort than a like, so it is a stronger signal of interest, agreement, confusion, or frustration. Teams use it to learn which topics and formats start conversation, which posts need a faster reply, and whether a campaign is landing as intended.