Marketing Manager Metrics – Page 8

MQL (Marketing Qualified Lead) to SQL (Sales Qualified Lead) conversion rate is the percentage of MQLs that are converted to an SQL. An MQL is a lead that marketing believes meets the criteria of a qualified prospect, and an SQL is a lead that sales has independently qualified and believes meets the criteria of a qualified prospect.

New Followers is the count of accounts that chose to follow your profile on a given social platform during a specific time period. It signals that your brand, message, or content resonated enough to earn a recurring audience, and tracked over time it reveals whether your social presence is growing, plateauing, or declining.

Organic Search is the measure of visits to a website that come from naturally generated search engine results. These results are not influenced by any paid search activity and are driven purely by Search Engine Optimization (SEO) efforts.

Facebook users use Page Check-Ins to announce when and how they interact with a business which can include visiting the premises, using a product, or attending a promotional event. This action is then displayed to other Facebook users in the attendee’s network, effectively creating increased brand awareness.

Page Impressions counts the total number of times a piece of content is displayed on a screen. One person loading the same page or post three times generates three impressions. You use it to gauge visibility and frequency, not unique reach or engagement. Impressions appear across web analytics, advertising platforms, and social networks, each with slightly different rules for what counts as a display.

Page Likes counts the number of unique users who have liked your business page on a social platform, most commonly Facebook. On Facebook, a like also acts as a follow, meaning those users receive your content updates in their feed. This metric reflects your page's reach potential and is a baseline indicator of your brand's social presence.

Page Likes is a count of the number of people who have liked your page. Page Likes by Country is the count of Page Likes, segmented by country.

Page Reach is the number of unique users who have seen posts or any other content from your social media page at least once. Unlike impressions, it counts each user only once, making it a measure of true audience exposure rather than total views.

Page Unique Views is the count of individual users who loaded a specific page at least once within a session, filtering out repeat visits from the same person during that session.

Page Unlikes is a count of the number of people who have unliked your page.

Page views are the total count of times a page loads or reloads in a user's browser, including repeat visits by the same user.

Page Views by Age, a subset of total Page Views, is a count of the number of page views, segmented by age bracket. Page Views is a count of the number of times the content of a page is loaded or re-loaded.