Digital Marketing Manager Metrics – Page 5

Pages per Session is the average number of pages a user views during a single website visit, calculated by dividing total page views by total sessions. It indicates how well a site holds visitor attention and encourages exploration beyond the initial landing page.

Percent New Sessions is the share of total website sessions started by first-time visitors. It measures both audience growth and how well a site retains existing users, helping teams balance acquisition and retention goals.

Percent New Users is the share of a website's total visitors who are visiting for the first time, expressed as a percentage. Tracking this metric helps you understand audience growth, campaign reach, and how effectively your site attracts new visitors versus retaining existing ones.

Phone Call Clicks counts the number of times a phone number link is clicked on a website. Track how frequently users click on phone number links to deepen your understanding of your website’s conversion rate.

Post Likes is a measure of the popularity of social media content on platforms such as Facebook and Twitter.The total number of Likes on your post can be an indicator of impression numbers and engagement.

Sessions per User counts the average number of sessions initiated by each user or visitor to your website/application. This metric is mainly used to determine how frequently users return to your website or app.

Sign Up Conversion Rate measures the percentage of your website visitors that convert or sign up in response to your marketing campaign. This conversion metric is used to specifically measure how many people respond by signing up out of all the people that have seen your call-to-action.

The Subscribers Gained metric measures the number of new subscribers added to a YouTube channel and helps track your channel's growth over time.

Text Message Clicks counts the number of times people have clicked on the option to send a text message to the number linked in your social media profile page. This option is available as a contact method for businesses on social media platforms such as Instagram.

Unique Inline Link Clicks is the count of the number of users who clicked links posted in the contents of your ad.

User Engagement is a foundational GA4 metric that measures the total time your website or app was in the foreground of users' devices during a specified date range. This metric captures the aggregate engagement time across all users and sessions, providing a comprehensive view of total user attention your digital property receives. Unlike user-averaged metrics, User Engagement represents the raw sum of all engagement duration, making it particularly valuable for understanding overall content consumption and audience reach. The metric only counts time when your site or app is actively in the foreground and meets GA4's engagement criteria (sessions lasting 10+ seconds, containing conversion events, or having multiple page/screen views), ensuring the measurement reflects genuine user attention rather than passive or accidental visits.

Users represents the count of unique individuals who have visited your website during a specified time period, encompassing both new and returning visitors. In Google Analytics 4 (GA4), this metric is tracked through client IDs that are automatically assigned to each unique visitor upon their first visit to your site. This identifier allows the platform to distinguish between different individuals and prevents double-counting when the same person visits multiple times within the measurement period.