Digital Marketing Manager Metrics – Page 6

Video Click-Through Rate (CTR) is the percentage of video impressions that result in a click to play. It measures how effectively your thumbnail, title, and presentation convert impressions into viewer engagement.

Video Clicks is the total number of times viewers have clicked on a video. It measures active engagement and signals how compelling your video content is to your audience.

Video Conversion Value is the total value of all your video conversions. You must set the value of one conversion manually for this metric to be accurately measured.

Video Conversions is the total count of qualifying actions on a video ad, including clicks, link engagements, and view-throughs.

Video Cost is the sum of all marketing expenditures on digital video advertisements. The metric typically includes Cost-Per-Click (CPC) and Cost-Per-Thousand-Impressions (CPM) charges tied to a campaign.

Video Cost per Conversion measures the cost associated with conversions gathered on video ads. Conversions can include ad clicks, views, and other forms of engagement with your ad. It is calculated by dividing the sum of Video Cost by the total number of conversions.

Video Cost per View (CPV) is the average amount spent for each view a video ad receives. It is calculated by dividing total video ad spend by the total number of video views over the same period.

Video Engagement Rate is the percentage of video impressions that result in some form of interaction, such as views, likes, shares, link clicks, or comments.

Video Engagements is the total count of interactions viewers have with a video, including views, likes, shares, comments, and link clicks. The metric measures the volume of audience activity a video generates across all interaction types.

Video Impressions is the total number of times your video appears in search results, social media feeds, websites, or other digital channels, whether or not it is watched.

Viral coefficient is the number of new users or customers the average existing customer generates through referrals or sharing. A viral coefficient above 1 means each customer brings in more than one additional customer, compounding growth over time. It is used to measure organic growth momentum and to predict future customer acquisition velocity.

The Visitor to Lead Conversion Rate is the percentage of website visitors who take a desired action and become leads by providing their contact information. This is one of the most critical top-of-funnel conversion metrics, measuring your website's effectiveness at capturing prospect information and your ability to attract qualified traffic that's genuinely interested in your offering.