Digital Marketing Manager Metrics – Page 4

Get Directions Clicks is the count of the number of times people have clicked on a link to get directions to the physical location of your business. You can usually include a link on your social media profiles connected to a map that makes it easier for customers to find you.

Goal Conversion Rate is the percentage of website sessions that result in a predefined user action. It measures how often visitors complete a specific, valuable action — such as a form submission, newsletter signup, or purchase — during a session.

Influencer retention is an influencer marketing metric that refers to the proportion of influencers that posted about a brand in a given period, who continue to post about the brand in the subsequent period. High influencer retention indicates that a brand has assembled a loyal influencer fanbase, and is a key predictor of long-term growth in a brand’s earned media footprint.

Inline Link Clicks is the count of the number of times links posted in the contents of your ad are clicked on.

Keyword difficulty is an SEO metric that estimates how hard it is to rank on the first page of search results for a specific keyword. A higher score means more established sites dominate the results, requiring more authority, stronger content, and more backlinks to compete.

Keyword ranking is the position a webpage holds in search engine results pages (SERPs) for a specific search term. Higher positions earn more organic traffic and visibility. Because positions fluctuate daily, ranking is typically tracked as an average position over a defined time period.

Media Likes is the total count of likes received across all media formats posted on a social media page, including photos, videos, and reels. It measures how often audiences express appreciation or interest in content, and helps identify which formats and posting times drive the most engagement.

Media Saves is the count of the total number of times your content has been saved by users on social media. Social media platforms such as Instagram allow users to save posts to a private collection for easy access.

MQL (Marketing Qualified Lead) to SQL (Sales Qualified Lead) conversion rate is the percentage of MQLs that are converted to an SQL. An MQL is a lead that marketing believes meets the criteria of a qualified prospect, and an SQL is a lead that sales has independently qualified and believes meets the criteria of a qualified prospect.

Page Likes counts the number of unique users who have liked your business page on a social platform, most commonly Facebook. On Facebook, a like also acts as a follow, meaning those users receive your content updates in their feed. This metric reflects your page's reach potential and is a baseline indicator of your brand's social presence.

Page Reach is the number of unique users who have seen posts or any other content from your social media page at least once. Unlike impressions, it counts each user only once, making it a measure of true audience exposure rather than total views.

Page Views Per User is the average number of pages or app screens a single user views across all their sessions. It signals how deeply visitors engage with a site or app.