Marketing Manager Metrics – Page 6

Engagement Rate is a key metric used in web and app analytics to measure user interaction and the quality of user sessions. It is a modern alternative to the traditional Bounce Rate metric, particularly in Google Analytics 4 (GA4). Engagement Rate is calculated as the percentage of engaged sessions out of the total number of sessions. An "engaged session" is defined as a session that lasts longer than 10 seconds, has a conversion event, or has two or more page views or screen views. This metric provides a more nuanced view of user behaviour than Bounce Rate, helping businesses to understand how effectively their content or platform holds a user's attention and drives meaningful interaction.

Feed Subscribers is the count of the number of people who have indicated they want to receive your content. This metric is essential to bloggers and helps you leverage a blog as part of your marketing initiatives.

Form Completions is the number of times visitors successfully submit a form on a website. The count shows how many people took a step you asked them to take, such as requesting support, asking for a quote, or joining a list. It helps you judge whether a page, campaign, or offer is producing real responses rather than just visits. It informs decisions about where to place forms, which fields to keep, and which channels deserve more budget.

Form Installs is the total count of forms deployed on your website. Tracking this number gives you a high-level view of the possible form-based interactions with your customers.

Form Interactions is the count of distinct actions users take on a web form, including clicks, field entries, and abandonment events. Tracking this metric reveals where users hesitate or drop off, and helps you identify friction that prevents form completions.

Form Views is the total count of times users have loaded a page or pop-up containing a form, regardless of whether they submitted it.

Form Visibles is the count of the number of times hidden forms or form fields are made visible by the click of a button or another trigger action performed by the user. Often, forms can be hidden until the user reveals them. This can be used to measure the extent of the user’s interest in the website and to target certain user segments.

Get Directions Clicks is the count of the number of times people have clicked on a link to get directions to the physical location of your business. You can usually include a link on your social media profiles connected to a map that makes it easier for customers to find you.

Goal Completion Rate is the percentage of visitors who complete every step of a defined goal, out of all visitors. A goal counts as complete only when a visitor finishes every required action in the sequence.

Goal conversions represent the successful completion of predefined actions that align with your business objectives and indicate meaningful user engagement with your website or digital platform. Unlike simple page views or clicks, goal conversions measure outcomes that directly contribute to your business success, such as form submissions, product purchases, newsletter sign-ups, or content downloads. Understanding goal conversions is essential for evaluating the effectiveness of your marketing campaigns, website design, and overall digital strategy.

Goal Conversion Rate is the percentage of website sessions that result in a predefined user action. It measures how often visitors complete a specific, valuable action — such as a form submission, newsletter signup, or purchase — during a session.

Goal Conversions is the count of the number of goals that have been completed during a session on a website. Goals are predefined user actions indicating that campaign objectives are met.