Product Marketing Manager Metrics – Page 4

Percent New Users is the share of a website's total visitors who are visiting for the first time, expressed as a percentage. Tracking this metric helps you understand audience growth, campaign reach, and how effectively your site attracts new visitors versus retaining existing ones.

Phone Call Clicks counts the number of times a phone number link is clicked on a website. Track how frequently users click on phone number links to deepen your understanding of your website’s conversion rate.

Product Qualified Leads (PQL) measures the quality of potential customers by classifying them according to their actions and usage within the product platform. Certain actions in the scope of the product that indicate high intention to purchase are weighted higher and used to classify leads as PQLs.

Profile Views counts the total number of views a social media profile has received from unique accounts over a specific period of time. Each visit from a unique account adds to the count, even if the same account views the profile multiple times.

Return on Ad Spend (ROAS) is a marketing metric that quantifies the total revenue generated for every dollar spent on advertising. In other words, ROAS measures the effectiveness of your advertising efforts by comparing total ad spend on campaigns to the revenue from those campaigns.

Search Impression Share (SIS) is the percentage of impressions an ad campaign, ad group, or keyword wins out of the total impressions it was eligible to receive. Budget, keyword selection, audience targeting, region, and scheduling all affect eligibility.

Search Lost Impression Share (Rank) is the percentage of search impression share lost due to Ad Rank, which depends on factors such as relevant keywords, ad quality, and bid amount.

Sessions per User counts the average number of sessions initiated by each user or visitor to your website/application. This metric is mainly used to determine how frequently users return to your website or app.

Sign Up Conversion Rate measures the percentage of your website visitors that convert or sign up in response to your marketing campaign. This conversion metric is used to specifically measure how many people respond by signing up out of all the people that have seen your call-to-action.

Trials is a count of the number of trial accounts started during a given period of time. The metric helps businesses gauge product interest, forecast conversions, and evaluate the effectiveness of their free trial model.

Unsubscribes is the count of users who cancel or do not renew their subscription in a given period. Teams track this metric to catch at-risk customers early and act before the loss becomes permanent.

Viral coefficient is the number of new users or customers the average existing customer generates through referrals or sharing. A viral coefficient above 1 means each customer brings in more than one additional customer, compounding growth over time. It is used to measure organic growth momentum and to predict future customer acquisition velocity.