Product Marketing Manager Metrics – Page 3

Form Installs is the total count of forms deployed on your website. Tracking this number gives you a high-level view of the possible form-based interactions with your customers.

Form Interactions is the count of distinct actions users take on a web form, including clicks, field entries, and abandonment events. Tracking this metric reveals where users hesitate or drop off, and helps you identify friction that prevents form completions.

Form Views is the total count of times users have loaded a page or pop-up containing a form, regardless of whether they submitted it.

Form Visibles is the count of the number of times hidden forms or form fields are made visible by the click of a button or another trigger action performed by the user. Often, forms can be hidden until the user reveals them. This can be used to measure the extent of the user’s interest in the website and to target certain user segments.

Goal Completion Rate is the percentage of visitors who complete every step of a defined goal, out of all visitors. A goal counts as complete only when a visitor finishes every required action in the sequence.

Goal Conversion Rate is the percentage of website sessions that result in a predefined user action. It measures how often visitors complete a specific, valuable action — such as a form submission, newsletter signup, or purchase — during a session.

Goal Conversions is the count of the number of goals that have been completed during a session on a website. Goals are predefined user actions indicating that campaign objectives are met.

Influencer retention is an influencer marketing metric that refers to the proportion of influencers that posted about a brand in a given period, who continue to post about the brand in the subsequent period. High influencer retention indicates that a brand has assembled a loyal influencer fanbase, and is a key predictor of long-term growth in a brand’s earned media footprint.

Online Shopper Conversion Rate informs business owners of the likelihood of a sale when a user visits their e-commerce store. This metric looks at the total number of sales divided by the count of the site's total visitors over a defined period.

Page Unique Views is the count of individual users who loaded a specific page at least once within a session, filtering out repeat visits from the same person during that session.

Pages per Session is the average number of pages a user views during a single website visit, calculated by dividing total page views by total sessions. It indicates how well a site holds visitor attention and encourages exploration beyond the initial landing page.

Percent New Sessions is the share of total website sessions started by first-time visitors. It measures both audience growth and how well a site retains existing users, helping teams balance acquisition and retention goals.