Validated Metrics – Page 15

Payouts are the funds a payment processing platform transfers to your bank account after collecting customer payments on your behalf. The deposited amount reflects gross sales minus processor fees, refunds, and chargebacks, delivered on a schedule you configure.

Payroll Expenses represents the total cost incurred by a business to compensate its employees and independent contractors. This includes direct payments such as salaries, wages, and bonuses, as well as associated costs like employer-paid taxes, health insurance premiums, retirement contributions, and other benefits. This metric is a key indicator of a company’s operational costs and is typically a significant portion of a business’s overall expenses. Understanding Payroll Expenses is crucial for financial planning, budgeting, and evaluating profitability

Payroll to Revenue Ratio, frequently referred to as Salary to Revenue Ratio, is a productivity metric that measures how effective a business is at utilizing its labour costs to produce revenue. As with any ratio, it's always important to understand both the numerator and the denominator and how changes to either will impact the number.

People from Underrepresented Minority Groups in the Team measures the percentage of team members who belong to groups underrepresented relative to their share of the general population. It is used as a diversity and inclusion metric across HR, leadership, and organizational strategy.

Percent New Sessions is the share of total website sessions started by first-time visitors. It measures both audience growth and how well a site retains existing users, helping teams balance acquisition and retention goals.

Percent New Users is the share of a website's total visitors who are visiting for the first time, expressed as a percentage. Tracking this metric helps you understand audience growth, campaign reach, and how effectively your site attracts new visitors versus retaining existing ones.

Phone Call Clicks counts the number of times a phone number link is clicked on a website. Track how frequently users click on phone number links to deepen your understanding of your website’s conversion rate.

A photo comment is a primarily text-based form of engagement on a social media platform where users respond to photos via the comment feature on photos. The number of comments on a photo indicates the level of engagement users have with that photo.

Photo Likes are a measure of the popularity of photo posts on social media platforms. This metric tracks the number of likes a photo has received from social media users and can be used to gauge the engagement rate of a photo or group of photos.

A Post Comment, or simply Comment, is a primarily text-based form of engagement on a social media platform which allows users to respond to posts in their own words. The number of comments on a piece of content indicates the level of engagement users have with that content.

Post Engagement is the total count of interactions with an individual post. Interactions include clicks, reactions, comments, shares, and follows.

Post Engagement Rate is the ratio of interactions with a social media post to the total number of followers the page or profile has. This metric shows how involved followers are with the content posted on a social media page. Generally, higher Post Engagement Rate shows higher levels of follower involvement.