QuickBooks Metrics – Page 2

Net Burn, often referred to as Burn Rate, is the amount a company is losing per month as they burn through their cash reserves. It occurs when a company’s operating costs are higher than their revenue. A company that is profitable and generating cash has a "negative Net Burn".

Net Cash Flow is the difference between all cash inflows and all cash outflows for a given period, showing whether a business generated or consumed cash.

Net profit is the value that remains after all expenses are subtracted from the company's total income. It is one of the best ways to determine a business' profitability and is often referred to as the bottom line. Net profit represents the ultimate financial outcome of all business activities during a specific period and appears as the final line item on the income statement, hence the term "bottom line."

Net Profit Margin shows net profit as a percentage of total revenue. It gives the net profit earned for every dollar of revenue generated and is a good indicator of profitability and operating expense management.

Non-operating expenses are the sum of all costs unrelated to a company's core business operations, such as interest payments, asset disposal losses, foreign exchange losses, restructuring charges, and one-time write-downs. These expenses are typically non-recurring and do not arise from day-to-day business activities.

Operating expenses (OPEX) are the costs a business incurs through normal operations that are not directly tied to producing goods or services. Per QuickBooks, OPEX represents the Expenses section on the Profit & Loss statement, excluding cost of goods sold (COGS) and other expenses. Common examples include sales and marketing costs, administrative salaries, and research and development expenditures.

Payroll Expenses represents the total cost incurred by a business to compensate its employees and independent contractors. This includes direct payments such as salaries, wages, and bonuses, as well as associated costs like employer-paid taxes, health insurance premiums, retirement contributions, and other benefits. This metric is a key indicator of a company’s operational costs and is typically a significant portion of a business’s overall expenses. Understanding Payroll Expenses is crucial for financial planning, budgeting, and evaluating profitability

Payroll to Revenue Ratio, frequently referred to as Salary to Revenue Ratio, is a productivity metric that measures how effective a business is at utilizing its labour costs to produce revenue. As with any ratio, it's always important to understand both the numerator and the denominator and how changes to either will impact the number.

Profit per Employee is a measure of Net Income for the past twelve months (LTM) divided by the current number of Full-Time Equivalent employees. Because labour needs differ across sectors, this ratio is often used to compare companies within the same industry.

Purchases is the total amount spent on goods bought from suppliers for the purpose of reselling at a profit. It records procurement spend at the time of purchase, before inventory adjustments or labour costs are applied.

Revenue is the total income generated from a company's primary business operations before deducting any costs or expenses. Often called the "top line" because it appears at the top of the income statement, revenue represents the gross amount earned from core business activities such as product sales, service fees, subscriptions, or licensing agreements.

Revenue per Employee is a measure of the total Revenue for the last twelve months (LTM) divided by the current number of Full-Time Equivalent employees. Also known as Revenue to Employee Ratio, this ratio is among the most universally applicable and is often used to compare companies within the same industry.