Facebook Metrics

For content and social media marketers, Content Engagement may be one of the most important ways to know what is working and how to improve your craft. Content Engagement measures all engagements resulting from content generated in a social media account including shares, reactions (e.g., likes), comments, and re-tweets. These metrics are considered the most important when looking at the effectiveness of your marketing campaigns and overall strategy

Page Reach is the number of unique users who have seen posts or any other content from your social media page at least once. Unlike impressions, it counts each user only once, making it a measure of true audience exposure rather than total views.

Page views are the total count of times a page loads or reloads in a user's browser, including repeat visits by the same user.

Post Impressions is the total number of times a post appeared in user timelines or feeds. It measures visibility only — it does not confirm that anyone read, clicked, or engaged with the content. Post Impressions is a total count, not a unique count, so the same user seeing a post multiple times generates multiple impressions. It is important to distinguish Post Impressions from Post Reach, which counts unique users only.

Post Likes is a measure of the popularity of social media content on platforms such as Facebook and Twitter.The total number of Likes on your post can be an indicator of impression numbers and engagement.

A video comment is a primarily text-based form of engagement on a social media platform where users respond to videos via the comment feature on videos. The number of comments on a video is one indication of the level of engagement users have with that video.

Video Likes is a count of the likes a video has received on a social media platform, used to measure audience appreciation and engagement. Marketers track this metric to evaluate content quality, compare video performance across campaigns, and understand which formats drive the strongest audience response.

Video Views is a count of the number of times a video is watched or started. Because each platform defines a "view" differently, raw counts are only meaningful in context.