Customer Success Manager Metrics – Page 4

Unsubscribes is the count of users who cancel or do not renew their subscription in a given period. Teams track this metric to catch at-risk customers early and act before the loss becomes permanent.

Weekly Active Accounts measures the number of unique accounts with at least one user who has interacted with an application or platform in a week. An active account may include one or more users, who may each have varying degrees of activity.

Weekly Active Users (WAU) is the count of unique users who interact with an application or platform at least once in a given week. WAU tracks weekly engagement and includes both new and returning users.