Marketing Metrics – Page 16

Website Bounces is the count of sessions in which a visitor lands on a page and leaves without triggering any further interaction. Website Bounces are most often expressed as Bounce Rate: the number of single-page sessions divided by total sessions for that page, multiplied by 100.

Website Clicks counts the number of times people clicked on the link to your website on your social media profile page. Most social media platforms allow businesses to link to at least one website on the profile page.

Website Event Value is a metric that assigns a numeric score to user interactions on a website to measure their relative worth to the business. Marketing teams use it to compare interactions, prioritize high-value behaviours, and connect website activity to business outcomes.

Website Events are specific interactions or behaviours on a website tracked independently of a basic page load, such as a file download, form submission, or video play. Analytics platforms like Google Analytics 4 record each defined action as a discrete count, separate from pageviews.

New Users represents the count of unique individuals visiting your website for the first time during a specified measurement period. Google Analytics identifies new users through client IDs—unique identifiers automatically assigned when someone first visits your site. This identification system relies primarily on browser cookies, though GA4 has enhanced this with additional signals including Google account information (when available) and device fingerprinting to improve accuracy across sessions and devices. A user is classified as "new" until Google Analytics can match them to a previous visit through these persistent identifiers.

Website Visits, also referred to as sessions, track the number of times users interact with your website during distinct periods of engagement. Each visit, or session, represents a continuous interaction that begins when a user arrives and ends after 30 minutes of inactivity or when they leave the site.