Marketing Metrics – Page 15

Video Cost per View (CPV) is the average amount spent for each view a video ad receives. It is calculated by dividing total video ad spend by the total number of video views over the same period.

Video Engagement Rate is the percentage of video impressions that result in some form of interaction, such as views, likes, shares, link clicks, or comments.

Video Engagements is the total count of interactions viewers have with a video, including views, likes, shares, comments, and link clicks. The metric measures the volume of audience activity a video generates across all interaction types.

Video Impressions is the total number of times your video appears in search results, social media feeds, websites, or other digital channels, whether or not it is watched.

Video Likes is a count of the likes a video has received on a social media platform, used to measure audience appreciation and engagement. Marketers track this metric to evaluate content quality, compare video performance across campaigns, and understand which formats drive the strongest audience response.

Video Starts is the count of how many times a video begins playing, recorded the moment playback initiates. It measures reach and initial audience interest, and is used as a base figure in rate metrics such as Average View Rate and Average View Time.

Video View Through Rate is the ratio of video views to video impressions, expressed as a percentage. It measures how often people choose to watch a video after seeing it. Because the definition of a "video view" varies by platform, VTR baselines and benchmarks should always be compared within a single platform, not across platforms.

Video Views is a count of the number of times a video is watched or started. Because each platform defines a "view" differently, raw counts are only meaningful in context.

Video Watch Time is the total time viewers have spent watching a video or a collection of videos, measured in seconds, minutes, or hours. This metric helps you understand whether your content is holding attention or losing viewers early. High watch time signals that people find the content valuable enough to keep watching, and platforms like YouTube use it as a core ranking signal that directly affects content distribution.

Viral coefficient is the number of new users or customers the average existing customer generates through referrals or sharing. A viral coefficient above 1 means each customer brings in more than one additional customer, compounding growth over time. It is used to measure organic growth momentum and to predict future customer acquisition velocity.

The Visitor to Lead Conversion Rate is the percentage of website visitors who take a desired action and become leads by providing their contact information. This is one of the most critical top-of-funnel conversion metrics, measuring your website's effectiveness at capturing prospect information and your ability to attract qualified traffic that's genuinely interested in your offering.

Website Bounce Rate measures the percentage of sessions where a visitor views only one page and leaves without further interaction. A single-page session ends when a user closes the browser, clicks an outbound link, hits the back button, or lets the session time out. Bounce rate signals content relevance, page experience quality, and traffic-to-intent match.