Marketing Metrics – Page 13

Search Lost Impression Share (Rank) is the percentage of search impression share lost due to Ad Rank, which depends on factors such as relevant keywords, ad quality, and bid amount.

A session is a group of user interactions with a website that occur within a defined timeframe. Analytics platforms define a session as a period of continuous engagement that begins when a user arrives and ends after 30 minutes of inactivity or when the user leaves. Each session can contain multiple interactions, including page views, events, downloads, form submissions, and e-commerce transactions. Sessions are fundamental to understanding user behaviour patterns and website performance, capturing the complete journey a user takes during a single visit.

Sessions per User counts the average number of sessions initiated by each user or visitor to your website/application. This metric is mainly used to determine how frequently users return to your website or app.

Sessions with Event is the count of the number of Sessions in which at least one defined Event is triggered. Marketing teams use this to evaluate the quality of the sessions on their website.

Sign Up Conversion Rate measures the percentage of your website visitors that convert or sign up in response to your marketing campaign. This conversion metric is used to specifically measure how many people respond by signing up out of all the people that have seen your call-to-action.

Spend to Maximize Impression Share describes the investment level or budget an ad campaign needs to maximize Search Impression Share with its current targeting settings. It is based on the idea that an ad campaign’s spend or budget controls the frequency with which an ad is displayed.

Subscribers counts the number of paid or non-paid users with active, periodic access to a product or service. The metric applies to subscription-based business models including SaaS, media, telecommunications, and entertainment, and captures total access holders at a point in time regardless of payment status.

Text Message Clicks counts the number of times people have clicked on the option to send a text message to the number linked in your social media profile page. This option is available as a contact method for businesses on social media platforms such as Instagram.

Trial Conversion Rate measures the percentage of users that have converted to a paid account from a trial period. Commonly referred to as Free Trial to Paid Conversion Rate, this metric indicates product value by measuring the number of users that find enough value in the product to pay for it. Trial Conversion Rates vary based on the type of trial you use. In SaaS, the standard practice is to either have a freemium product or a free trial period that usually spans a couple weeks.

Trials is a count of the number of trial accounts started during a given period of time. The metric helps businesses gauge product interest, forecast conversions, and evaluate the effectiveness of their free trial model.

A True Trial is a trial user who returns to the product at least once within the first 7 days of signing up. True Trials measures early engagement quality for software companies that offer free trials, isolating users who give the product a genuine evaluation from those who sign up and never return. Tracking True Trials lets teams assess lead quality and conversion potential weeks before final conversion data is available.

Unique Inline Link Clicks is the count of the number of users who clicked links posted in the contents of your ad.