Marketing Metrics – Page 11

Percent New Sessions is the share of total website sessions started by first-time visitors. It measures both audience growth and how well a site retains existing users, helping teams balance acquisition and retention goals.

Percent New Users is the share of a website's total visitors who are visiting for the first time, expressed as a percentage. Tracking this metric helps you understand audience growth, campaign reach, and how effectively your site attracts new visitors versus retaining existing ones.

Phone Call Clicks counts the number of times a phone number link is clicked on a website. Track how frequently users click on phone number links to deepen your understanding of your website’s conversion rate.

Post Clicks is the total number of times a post was clicked. This includes photo views, video plays, profile clicks, and content expansions, but excludes comments, likes, and shares.

A Post Comment, or simply Comment, is a primarily text-based form of engagement on a social media platform which allows users to respond to posts in their own words. The number of comments on a piece of content indicates the level of engagement users have with that content.

Post Engagement is the total count of interactions with an individual post. Interactions include clicks, reactions, comments, shares, and follows.

Post Engagement Rate is the ratio of interactions with a social media post to the total number of followers the page or profile has. This metric shows how involved followers are with the content posted on a social media page. Generally, higher Post Engagement Rate shows higher levels of follower involvement.

Post Impressions is the total number of times a post appeared in user timelines or feeds. It measures visibility only — it does not confirm that anyone read, clicked, or engaged with the content. Post Impressions is a total count, not a unique count, so the same user seeing a post multiple times generates multiple impressions. It is important to distinguish Post Impressions from Post Reach, which counts unique users only.

Post Likes is a measure of the popularity of social media content on platforms such as Facebook and Twitter.The total number of Likes on your post can be an indicator of impression numbers and engagement.

Post Reach is the count of unique people who saw your post at least once across a given time period. Unlike impressions, which tally every view including repeats, Post Reach measures how many distinct individuals your content actually reached. Marketers use it to evaluate content distribution, track audience exposure, and assess whether organic or paid amplification is expanding reach to new people.

Post Reactions counts the number of reactions a social media post has received. A reaction is a one-click emotional response that goes beyond a simple like, capturing sentiments such as love, laughter, anger, and sadness. Businesses use Post Reactions to gauge audience sentiment and content performance.

Post Shares is the total number of times a post was shared across social media platforms such as Facebook, X, Instagram, LinkedIn, or Pinterest. A share extends a post's visibility beyond its original audience. It is an active engagement metric used to gauge how strongly content resonates with an audience.