Marketing Metrics – Page 10

Page Likes counts the number of unique users who have liked your business page on a social platform, most commonly Facebook. On Facebook, a like also acts as a follow, meaning those users receive your content updates in their feed. This metric reflects your page's reach potential and is a baseline indicator of your brand's social presence.

Page Likes is a count of the number of people who have liked your page. Page Likes by Country is the count of Page Likes, segmented by country.

Page Reach is the number of unique users who have seen posts or any other content from your social media page at least once. Unlike impressions, it counts each user only once, making it a measure of true audience exposure rather than total views.

Page Unique Views is the count of individual users who loaded a specific page at least once within a session, filtering out repeat visits from the same person during that session.

Page Unlikes is a count of the number of people who have unliked your page.

Page views are the total count of times a page loads or reloads in a user's browser, including repeat visits by the same user.

Page Views by Age, a subset of total Page Views, is a count of the number of page views, segmented by age bracket. Page Views is a count of the number of times the content of a page is loaded or re-loaded.

Page Views by Gender, a subset of total Page Views, is a count of the number of page views, segmented by gender. Page Views is a count of the number of times the content of a page is loaded or re-loaded.

Page Views is a count of the number of times the content of a page is loaded or re-loaded. Page Views by Source is a subset of total Page Views and counts the number of page views, segmented by source.

Page Views Per Million Users is a legacy Alexa metric that measured the number of pages viewed by a sample of one million users who had the Alexa browser toolbar or extension installed. Alexa shut down its web analytics service in May 2022, making this metric obsolete and no longer trackable.

Page Views Per User is the average number of pages or app screens a single user views across all their sessions. It signals how deeply visitors engage with a site or app.

Pages per Session is the average number of pages a user views during a single website visit, calculated by dividing total page views by total sessions. It indicates how well a site holds visitor attention and encourages exploration beyond the initial landing page.