Sales Manager Metrics – Page 5

Won Customers is the count of new accounts marked Closed Won in your sales pipeline. It measures how effectively Sales, Marketing, and Product teams convert prospects into paying customers. Unlike Won Opportunities, each account is counted only once, making it a clean measure of net new customer growth.

Won Opportunities is the count of sales opportunities that are “Closed Won”. It is a measure of success of the Sales, Marketing, and Product teams. "Closed Won" is the stage at which a quote or proposal has been signed or electronically accepted and is now considered fulfillable. Counter to Won Customers, Won Opportunities apply to both new and existing customers.