Account Executive Metrics – Page 2

Spend Lift is a loyalty metric that measures the increase in customer spending between two time periods, showing whether loyalty programs or promotions are driving real revenue growth.

Tickets, also called customer issues or incidents, are records of user or system-initiated requests captured in an issue tracking system. Each ticket documents a request such as a help inquiry, bug report, feature request, complaint, or automated alert, and tracks it from submission through resolution. Tickets also capture supporting detail including urgency, device information, and customer type to help teams triage and prioritize effectively.

Total Contract Value (TCV) is the full committed value of a contract across its entire term. It includes the initial purchase price plus all other contracted costs, such as recurring fees, installation charges, and ongoing maintenance or support, giving businesses a complete view of what a contract costs from start to finish.

Won Opportunities is the count of sales opportunities that are “Closed Won”. It is a measure of success of the Sales, Marketing, and Product teams. "Closed Won" is the stage at which a quote or proposal has been signed or electronically accepted and is now considered fulfillable. Counter to Won Customers, Won Opportunities apply to both new and existing customers.