Validated Metrics – Page 9

Enterprise Value (EV) is the estimated minimum cost to acquire a company. It adjusts market capitalization by adding total debt and subtracting cash and cash equivalents to reflect the true economic value of a business.

EV/EBITDA is a valuation ratio that compares a company's enterprise value to its EBITDA, used to evaluate acquisition targets and compare companies across industries and geographies.

Enterprise Value to Revenue Multiple (EV/R) is a financial ratio used in company valuation that compares stock value of a company to its revenue for a given time period. EV/R is often used to evaluate a company before acquisition.

Failed Charges represents the total monetary value of any payments that have failed for reasons including declined payments, blocked payments, and invalid payments.

Failed Charges Count is the total number of payments that have failed for reasons including declined payments, blocked payments, and invalid payments.

First Contact Resolution Rate (FCR Rate) is the percentage of customer support contacts resolved on the first interaction, with no follow-up required from the agent or customer. A high FCR Rate reduces support costs, lowers repeat contact volume, and improves customer satisfaction.

First Contact Resolution Tickets is the count of support tickets fully resolved on the first agent interaction, with no follow-up contact required from the customer.

Followers is the number of users who have chosen to follow another user’s or company’s posts, such as via Twitter, LinkedIn, Facebook or Instagram. It is a quantitative metric used to gauge how well you are building an audience and community around your brand.

Forecasted Number of Customers gives you the predicted number of customers your company will have over a given period of time. Though there are multiple ways to forecast customer count, the simplest calculation is to multiply your leads with your average close rate.

Form Completions is the count of unique submissions of a form displayed on a website. Businesses use forms for multiple purposes, ranging from customer support to product inquiries. Tracking this metric is a good way to gather standardized information from customers or gauge interest in a product or brand.

Form Installs is the total count of forms deployed on your website. Tracking this number gives you a high-level view of the possible form-based interactions with your customers.

Form Interactions is the count of distinct actions users take on a web form, including clicks, field entries, and abandonment events. Tracking this metric reveals where users hesitate or drop off, and helps you identify friction that prevents form completions.